In this Ezoic review, you’ll learn about their unique platform and how it can almost double your ad revenue. You’ll learn about the various ways to utilize Ezoic as a publisher and learn why everyone is talking about it.
Ezoic is a platform that uses AI to increase ad revenue. Their machine learning uses complex algorithms to figure out how to make your site more profitable.
Their goal is to help you easily increase your ad revenue.
Ezoic is a smart monetization platform that allows publishers to increase their ad revenue from major ad networks such as Google Adsense, Media.net, PropellerAds, and others by utilizing its smart ad placement technology.
In this comprehensive Ezoic review, I’ll cover everything from what is Ezoic to how to become eligible for Ezoic, as well as a full comparison of Ezoic vs Adsense (which is the most frequently asked question) and all the advantages and drawbacks of using Ezoic for your blog.
The fact is…
If you already use AdSense, you can make more money with Ezoic.
The best part…
Ezoic is 100% free to join and use.
Their platform has helped countless publishers make more money without increasing ad requests or any other code modifications. Ezoic is already used by over 50,000 publishers worldwide!
If you’re not using Ezoic yet, you should be testing it.
So, let’s get to it!
What Is Ezoic?
Ezoic is a smart web platform that uses AI to almost double your ad revenue. Their machine learning uses complex algorithms to figure out how to make your site more profitable by using smart ad placement technology to automatically show your ads in the best locations on your site.
So, if your website is not monetized yet, but it receives a good amount of traffic, Ezoic can help you make money by placing ads on your site.
In fact, Ezoic is already used by over 50,000 publishers worldwide.
In order to use Ezoic, you’ll need to set up their integration first. They have an easy-to-follow Ezoic Publisher’s Guide that will walk you through all the steps.
Why Should You Use Ezoic?
Ezoic has 3 main advantages:
- Easier to set up and use
- Better ad placement gives better results
- Cheaper price for publishers
How Does Ezoic Work?
Ezoic works by using its proprietary advertising technology that automatically figures out the best ad placement on your site for maximum revenue.
Ezoic places ads from Google Adsense, Media.net, PropellerAds, and others, automatically placing your ads in the best spots on your website – all you need to do is set them up and choose placeholders for your ads. The platform also includes a Revenue Optimizer, which is an integrated tool that automatically manages your ad revenue and optimizes it for increased profits.
Ezoic is all about helping publishers make more money without increasing ad requests or any other code modification.
If you’re getting 10K visitors per month, this can be one of the best decisions for your blogging career. Try Ezoic and increase your ad revenue!
Let me simplify things for you. Suppose you’re a brilliant writer. You’ve launched a new blog and can write fantastic articles that your readers will enjoy. Luckily, you’re successfully driving a lot of traffic on your blog. Great!
You’ve now set up Adsense ad spots on your blog.
It gets even better!
But… What if I told you that by replacing that ad with this for two weeks, you could make money and also do some tests to see which ad performs the best? Oh, by the way, this ad in the sidebar is too small. Can you just…
Feeling exhausted?
It looks like you’ll never get time to write again, right?
With Ezoic, you can focus on creating new content while it will handle everything on your blog. Ezoic handles some tasks like:
- Choosing the advertiser with the Header Bidding system
- Deciding the size of the ads for seamless reading and conversion experience
- Inserting ads at the right location on your blog
- Running a/b testing for ads and performance
These types of decisions and changes can directly affect your monthly ad revenue as a publisher and you can get the best results by implementing this tool.
Top Features of Ezoic Ads
I’m a great fan of Ezoic Ads for four reasons, and I can confidently say that after you learn about its advantages, you’ll be compelled to use it as well.
Ezoic is a clever ad placement solution that performs numerous experiments while analyzing how real users interact with the displayed advertisement on your site. It helps you make more money from your website.
After the integration with Ezoic, you can have the full potential of Ezoic to choose the highest paying advertiser on your blog.
The features that make Ezoic a superhero among ad networks are…
1. Double ad revenue technology
Ezoic creates a custom ad distribution for your readers using its enhanced AI technology. With its Ezoic Ad Tester panel, it combines multiple ad networks and tests their layout and maximum conversion area.
It’s quite simple to set up, and once it’s up and running, you’ll need to give it some time to understand your user demographics. It will create the best possible ad income with the highest CPC advertisers and its unique EPMV value for Ezoic RPM after executing numerous ad tests.
RPM stands for Revenue Per Thousand Impressions. Ezoic RPM is calculated with EPMV technology to give you double revenue on the same traffic.
2. Free SSL and CDN
Working with Ezoic can help you in providing your readers with fast and secure content. For publishers and content creators, the simple concept of having an SSL certificate and CDN, as well as its ad tester, can bring in a revolution in the field of digital advertising.
SSL is a security-based certificate that is used to encrypt data sent from servers to the user’s browser. It verifies that the connection is safe and secure, preventing any form of hacking or harmful behavior.
You can use Ezoic’s CDN and SSL solution to improve your blogging website’s security and content delivery performance.
Cloudflare is used to integrate the CDN and SSL.
3. Header Bidding and AMP Converter
Header bidding is the most effective way to get high earnings from AD networks. Advertisers bid to display high on your content, as the term implies.
To put it another way, the higher the ad ranks, the better it converts. As a publisher, you may take advantage of this technology to generate a lot of money, and Ezoic AI will handle all of the bidding and ad implementation for you.
It now also helps in the AMP conversion of your blogging website for visitors coming from mobile devices. This is referred to as AMP-compatible rendering in general. It is the industry standard for a WordPress site’s responsiveness to the user’s device and screen.
Google prefers AMP-friendly web pages because they give a more consistent user experience. As the internet becomes more user-friendly, it is your responsibility to present the content that loads quickly. Your website can be converted to AMP for free via the Ezoic Ad network.
4. Site Speed Booster
You may improve the speed of your blogging website with this ad network without having any technical experience.
As I previously mentioned, its custom SSL and CDN service help in the speeding up of your WordPress blog for improved content delivery.
You can, for example, use major performance monitoring tools like GTMetrix and Pingdom to compare the before and after speed data of your blog.
This type of increase in the speed and content delivery of your blogging files to visitors’ browsers can boost your SEO score and help you rank better for your targeted keywords. Even if you are not using Ezoic, I recommend that you utilize a CDN because it is the industry standard.
5. Side Rail Ads
Side rail ads are a type of sticky ad that appears on the sides of webpages when a website is viewed on widescreen devices such as desktops. These ads offer advertisers better viewability and tend to generate higher revenue compared to other ad formats. Side rail ads only appear if there is a wide enough margin on the sides.
To activate side rail ads on Ezoic, follow these steps:
- Log in to your Ezoic account.
- Go to the Ezoic Ads tab.
- Click on the Ad Positions tab.
- Under the Ad Types section, select Side Rails.
Side rail ads can be useful for increasing ad views and income. First, because they stick to the sides of the page as the user scrolls, they are always in view and have a higher chance of being noticed by the user. This can result in higher ad engagement and click-through rates (CTR), which can lead to increased ad revenue.
Second, side rail ads offer advertisers better viewability compared to other ad formats. This is because they are positioned on the sides of the page, where they are less likely to be obscured by other content. Advertisers often want to pay a premium for higher viewability, which can also contribute to increased revenue for the publisher.
These ads are sticky and remain in view as the user scrolls, they can generate revenue even when the user is not even actively interacting with them. This can be a valuable source of income for publishers who want to monetize their content.
Ezoic has introduced this feature to make it easy for publishers to maximize their ad revenue. With the help of side rail ads, they can increase their overall impression rate and click-through rate and capture more revenue. I personally liked this feature and I am sure you will too. Give it a try and see what results you get!
How to Make Money with Ezoic Ads as a Blogger Step by Step?
Ezoic is simple to set up on your blog.
The Ezoic ad tester can test up to 100 ad units for ad revenue. It strikes a balance between ad placement and user experience on its own.
Setting up an account is straightforward:
Simply go to the Ezoic Start Page and follow the instructions below to install Ezoic advertising on your website.
Step 1: Ezoic Integration
Integrating Ezoic with your blog is the first step in getting it up and running. I strongly recommend installing the Ezoic plugin to your WordPress dashboard for the integration. This plugin will sync your user engagement and help Ezoic with running proper tests for your blog’s advertisements.
It’s a simple procedure that you must complete the first time.
Step 2: On Your Monetization Game
You can now navigate to the Monetization option and ‘Enable’ your site’s monetization parameters. This is necessary before you can begin using the Ezoic Ad Tester for your project.
Step 3: Adding Tests for Ads
You’ll add or wrap existing ads for testing in this phase. If you’re utilizing an ad network such as Adsense or Media.net, you can wrap your ads in the Ezoic codes. It’s quite straightforward.
You can also add new Ad Holders to make the procedure even easier. You can use Ezoic’s chrome plugin to acquire a drag-and-drop feature for easy placement or you can manually place advertisements with this method.
Step 4: Google’s Ad Exchange
This is the step where you can increase your ad revenue easily.
You’ve to apply for Google’s Ad Exchange Program and this will allow you to have Adsense’s premium ad marketplace and automated integration for Ezoic’s partner programs including high-demand CPC ads and the Header Bidding feature.
It takes 5-24 hours for processing your application, meanwhile, you can continue setting up your Ezoic Ad Tester for more ad income.
Step 5: Ezoic Ad Tester
You’ve successfully placed holders for all the ads and you can turn on the Ezoic Ad Tester through the Monetization tab in your Ezoic Dashboard. Make sure you cross-check everything and save it before leaving the page.
Step 6: Wait and See it Grow
This is the part where you need to sit relax and let Ezoic perform tests on your website. It takes 3-4 months and you can expect 4x RPM from Ezoic. Moving from Adsense to Mediavine can be tough as it requires 50,000 users per month. So, Ezoic can be the best option for you to increase your revenue as a blogger.
Ezoic vs Adsense vs Media.net
This stupid question is being asked by a lot of people.
So, I feel it necessary to address it here.
To start with, we can’t compare Ezoic Ads to Adsense or any other similar network because Ezoic relies on these ad networks to boost your earnings.
In simple words, Ezoic’s clever Ad testing technology will display your Google Adsense ads. So, comparing Ezoic and Adsense is a waste of time.
There are a number of ad networks that offer better CPC and CPM rates than Adsense. The good news is that these networks can also be found in Ezoic’s Ad Integration panel. So, if you’re wondering which ad network to select on Ezoic, then let me tell you that all of them are good.
Ezoic is just testing and displaying ads as a part of its technology. It doesn’t make any difference which ad network you choose to display ads on your blog through Ezoic, as long as it brings you money.
Final Thoughts
Still, wondering if you should start using Ezoic ads on your blogging website? Okay, here’s a deal that I’m offering you.
If you like it, follow it.
Choose whatever suits you best:
- Leave this blog post and keep earning wherever your ad network is sending you. No extra efforts, just focus on your content. Ah, what a life!
- Qualify with 10,000 visitors per month. Signup for Ezoic, invest 1 day in setting it up properly (it’s easy), and earn 2.5x ad revenue from Ezoic.
Which one would you like to choose?
I hope this post cleared your doubts and feel free to raise your question. Share this post, if you think it deserves more eyes. This was my honest review of Ezoic ads and I’ll catch you in the next post.
Keep reading good stuff!
