Ezoic vs Monumetric — Which One Pays More Money?

As a website owner, earning money from it is crucial.

And, choosing the right ad network can significantly impact your earnings.

Ezoic and Monumetric stand out in the world of digital ads — They help people like us get the most money out of display ads. But figuring out which one gives you more cash involves looking at a few things.

In this blog post, we will conduct a comprehensive comparison of Ezoic vs Monumetric. We’ll delve into their approaches to ad management, improving your website’s user experience, and other crucial aspects.

We’ll see the good and not-so-good sides of each ad network.

I’ll show you what makes each of them special.

By the end, you’ll have a better idea about Ezoic and Monumetric. You’ll know which one is the best match for your website.

In this article:

Ready to uncover the facts about Ezoic and Monumetric’s earning power?

Let’s get started!

Ezoic vs Monumetric: Differences

Criteria	Ezoic	Monumetric
Ad Monetization Solution	AI-powered ad optimization, access to Google Ad Exchange, header bidding, layout and user experience optimization	Client-side header bidding wrapper, direct private marketplace, dynamic mobile ads, in-image and in-line ads, pre-bid enabled video ads
Additional Products/Services	Humix (video management), Flickify (text-to-video conversion), NicheIQ (SEO tools), Leap (optimization for Core Web Vitals), Gatekeeper (consent management)	Not specified in detail; requires direct contact for full information
Platform Type	Self-serve platform, varying customer support based on package and website factors	Self-serve platform, support varies by package, initial setup assistance available
Minimum Traffic Requirements	No minimum for Access Now; 10,000+ pageviews per month for Standard and Premium	Propel: 10,000+ pageviews per month; higher tiers have higher pageview requirements
Cost and Revenue Sharing	10% revenue share for Standard, specific details for Access Now and Premium not provided on website	15-30% commission depending on ad technology used; $99 registration fee for Propel plan
Payment Terms	NET 30 payment via Payoneer, PayPal, wire transfer, or Wise transfer	NET 60 payment via Payoneer or PayPal
User Experience vs Revenue Focus	AI prioritizes balance between user experience and revenue; option to adjust focus	Regular audits with suggestions for ad strategy and web vitals improvement; implementation is user’s responsibility
Minimum Ad Display Requirements	No minimum number of ads specified; layout optimization tool may increase ad density	Propel program requires a minimum of 6 ad slots
Setup and Support	Varied support; automated setup for Access Now, community support, and dedicated support for larger sites	Personalized support for setup and optimization; varying levels of support based on plan
Website Speed and Core Web Vitals	Offers Leap for optimizing Core Web Vitals but requires self-implementation	Not specified; focus on regular site audits for improvements
Additional Features	Big Data Analytics, Ezoic Cloud, site speed tools, video monetization	Video monetization platform (VOLT), Maker for sponsored posts
Ideal For	Websites of varying sizes, those looking for AI-driven ad optimization	Publishers seeking more hands-on ad management and optimization

Ezoic vs Monumetric

Ezoic vs Monumetric: Quick Facts

Ezoic and Monumetric allows website monetization through ads.
Monumetric charges a $99 setup fee for smaller sites.
Monumetric has a minimum traffic requirement of 10,000 sessions per month.
Ezoic does not have any traffic limitations and anyone can join for free.
Both Ezoic and Monumetric offer Video ads.
Monumetric takes a higher commission than Ezoic, but it’s still relatively low compared to industry standards.
Both networks make it easy for publishers to earn money from their websites. Both ad networks focus on bloggers and website owners looking to monetize their website content through display ads.
The pay rates offered by both networks depend on factors such as website niche, audience demographics, traffic sources, and ad formats. Well, it’s the same in all the popular ad networks.
Based on real-world examples and comparisons of pay rates, Ezoic pays slightly more than Monumetric on average.

Ezoic vs Monumetric: Overview

We’ll start with a basic overview of both of these ad platforms.

First, let’s see what is Ezoic and how it works.

What Is Ezoic?

Ezoic is a popular ad-testing platform that uses AI (artificial intelligence) to figure out the best places for ads on your website. So, they work well and don’t irritate your visitors too much. Over time, it learns what works best for your site.

It conducts automated multivariate testing, which allows publishers to test different layouts, designs, and ad placements to determine the most effective combination for their audience. The platform analyzes visitor behavior, including factors like session length, bounce rate, and ad viewability, to optimize website performance and generate higher ad revenue.

Additionally, Ezoic offers a range of monetization options, including display advertising, native advertising, and header bidding, allowing publishers to diversify their revenue streams.

They work with various ad networks and ad exchanges to optimize ad placements and fill rates, maximizing revenue potential for publishers.

Ezoic also provides analytics and reporting tools that give publishers insights into their website’s performance, ad revenue, user behavior, and more. This data helps publishers like bloggers or content creators make informed decisions about their content strategy, ad placements, and overall website optimization.

People using Ezoic can expect to see their earnings per thousand visitors (EPMV) range from about $11 to $20, and sometimes more. This number can change depending on your website and how many people visit it. Ezoic also has a tool called Leap, which helps your site load faster, even when there are ads on it. This is super useful because no one likes a slow website!

Here’s a quick list of Ezoic’s key features and benefits:

AI-Powered Ad Tester: This means Ezoic uses smart technology to test different ad placements on your site to see which ones work best.
EPMV (Earnings Per Thousand Visitors): Ezoic shows you how much money you’re making per thousand visitors. This can vary, but people have reported making around $11 to $20 EPMV and more.
Site Speed Feature: Ezoic offers a tool called Leap, which helps make your website load faster even with ads on it.
Video Tools: With Ezoic, you can also make money from video ads using their Flickify and Humix tools.
Different Payment Options: Easy ways to get paid, like PayPal.

Ezoic is pretty awesome because it takes a lot of guesswork out of ad placement. You don’t have to worry about where to put ads because Ezoic figures it out for you. This can really help your website make more money.

Plus, the Leap feature is great for keeping your site fast.

Pros of Ezoic

Ezoic uses AI, so it gets better over time at knowing where to put ads.
The EPMV rates are pretty solid, meaning you can make decent money.
With Leap, Ezoic helps prevent your site from getting slow because of ads.
Video Ad Options are a bonus that you can earn from videos too!
Getting paid through PayPal or other methods is convenient.

Cons of Ezoic

Ezoic’s AI needs time to learn, so you won’t see the best results right away.
For some, Ezoic might feel a bit complicated to set up and use at first.
While Leap helps, sometimes adding ads can still slow down your site a bit.

Ezoic is a smart AI-powered tool that helps your website make money by putting ads in the right places. It’s got some great features, especially the AI that learns about your site. But remember, it might take a little time to see the best results, and you’ll need to get used to how it works.

What Is Monumetric?

Monumetric is a platform designed to help websites make money by showing ads. It’s different from Ezoic because it takes a more hands-on approach. Monumetric sets up and optimizes your ads manually, which means real people are working on your site to find the best spots for ads.

Monumetric requires your site to have at least 10,000 pageviews per month to join their Propel program. This is a bit different from Ezoic, which doesn’t have a minimum traffic requirement. Also, if you’re a smaller site joining Monumetric’s Propel program, there’s a setup fee of $99.

But once you’re in, people have reported making around $12 RPM (Revenue Per Thousand Impressions). That’s pretty good!

Here’s a quick list of Monumetric’s key features and benefits:

Personalized Ad Optimization: Unlike Ezoic’s AI approach, Monumetric manually sets up ads on your site and optimizes them over time.
RPM (Revenue Per Thousand Impressions): Monumetric’s RPM is generally good, with some people reporting around $12 RPM, but it can vary.
Propel Program for Smaller Sites: If your site is smaller, with like 10,000 pageviews a month, you can join Monumetric’s Propel program, but there’s a setup fee of $99.
Video Monetization: Like Ezoic, you can make money from video ads.
Payment Terms: Monumetric uses Payoneer and PayPal for payments, but their payment schedule is a bit longer (Net-60).

Monumetric is cool because it gives a personal touch to ad placement. They look at your site and figure out the best spots for ads, which can help you earn more money. Plus, the ability to monetize video content is a nice bonus. And, getting paid through Payoneer or PayPal makes things easier.

Pros of Monumetric

Having real people work on your site means your ads are carefully placed.
With around $12 RPM, you can make decent money with good traffic.
Video monetization is great extra way to earn money.
Payoneer and PayPal are convenient for receiving payments.

Cons of Monumetric

You need at least 10,000 pageviews per month to join.
The $99 fee for smaller sites might be a hurdle for some.
Since it’s manually done, setting up your ads might take a bit longer.

Overall, Monumetric is a great option if you’re looking for a more personalized service for ad placement on your website. Their hands-on approach can really help in maximizing your ad revenue. Just keep in mind the traffic requirements and the setup fee if you’re a smaller site. If you’re okay with these, Monumetric could be a great partner for monetizing your website!

Ezoic vs Monumetric: Types Of Ads

Ezoic and Monumetric each offer a variety of ad types to cater to the preferences of different publishers and audiences.

Ezoic	Monumetric
Display ads	Display ads
Native ads	Native ads
Interstitial ads	Interstitial ads
In-image ads	In-image ads
Sticky ads	Sticky ads
Video ads (may not pay well)	Video ads (may not pay well)

Types Of Ads Offered by Ezoic vs Monumetric

As you can see, both Ezoic and Monumetric offer a range of ad formats, which allow publishers to choose the types of ads that will be most appealing and relevant to their audiences. However, it’s important to note that video ads may not pay well on either platform.

Ezoic vs Monumetric: Pay Rates

Let’s talk about how much money you can make with Ezoic and Monumetric. This is a big deal because if you’re putting ads on your website, you want to make sure you’re getting the best deal, right?

Ezoic and Monumetric offer different payment models to publishers. Ezoic uses a revenue share model, where they take a 10% commission on the publisher’s earnings. On the other hand, Monumetric charges a flat fee based on the level of support that the publisher requires.

Earning potential in Ezoic ads

Ezoic’s ad earnings can vary a lot. Ezoic uses a system called EPMV (that’s ‘earnings per thousand visitors’), which is a fancy way of saying how much money you make for every thousand people who visit your site.

I found out that Ezoic’s EPMV can range quite a bit.

Some people might earn around $10 to $20, but this can change based on how your website is set up and what kind of visitors you get.

The best part is that Ezoic’s AI system tries to find the best ads for your site, which could mean more money for you.

Earning potential in Monumetric ads

Monumetric works a bit differently.

They take a commission, which is like a small part of your ad earnings, for the work they do. This commission can be between 15% to 30%.

I don’t have exact numbers like EPMV for Monumetric, but from what I’ve seen, people generally seem happy with what they earn. Monumetric is all about finding high-quality ads that match your site, so even if they take a commission, the idea is that you’re still making good money.

Ezoic vs Monumetric: Who’s the Winner?

Ezoic gives you a clear idea of what you can earn with their EPMV system, and their AI might help boost your earnings. Monumetric, on the other hand, works hard to find ads that fit your website really well.

So, it’s kind of a tie.

If you like seeing potential earnings clearly with Ezoic’s EPMV, that’s great.

But if you’re okay with Monumetric taking a commission for possibly better-suited ads, that’s cool too. In the end, both can help you make money.

Ezoic vs Monumetric: Ad Optimization

When it comes to ad optimization, both Ezoic and Monumetric have their unique ways of doing things. Let’s dive into how they work.

How does Ezoic optimize ads?

The best part of Ezoic is that it uses artificial intelligence, which is like a smart robot, to figure out where ads should go on your website.

This Ezoic AI looks at how people use your site and then decides the best spots to put ads so you can earn more money.

Ezoic also connects to Google Ad Exchange and many other ad networks, creating a big auction for ad spots on your site. It means more companies might want to place their ads on your website, which could make you more money.

One thing I found out is that Ezoic’s system needs about 30 days to learn about your website and its visitors properly.

So, patience is key here.

Once it gets going, though, many users see an increase in their earnings. Ezoic doesn’t have a strict rule on how many ads you need to show, but their system might suggest more ads to boost your income.

Now, Monumetric does things a bit differently.

It’s more hands-on.

How does Monumetric optimize ads?

When you sign up with Monumetric, their team works directly on your website to figure out where ads should go. They don’t rely on AI like Ezoic; instead, they use their expertise to place ads on your site.

Monumetric also has a special focus on mobile ads, which is great because lots of people use their phones to browse the web.

One thing to note is that if you choose their Propel program, you need to have at least six ad spots on your site. This means you might have more ads on your page, but it also could mean more money.

Ezoic vs Monumetric — Which is Better?

Deciding a winner here is tough.

If you like the idea of a smart system (AI) figuring things out and getting better over time, Ezoic might be the way to go.

But, if you prefer having a team of people directly working on your site and setting things up for you, then Monumetric could be your choice.

Also, more ads can sometimes slow down your site, which might annoy some visitors. So, it’s about finding a balance between making money from display ads and keeping your website nice and speedy for your visitors.

In the end, both Ezoic and Monumetric have different approaches. It really depends on what you feel more comfortable with for your website. So, it’s kind of a tie, with each having its own strengths.

Ezoic vs Monumetric: Setup fees

Now, let’s look at the initial costs to get started with each network.

Setup fees of Ezoic

One of the best things about Ezoic is that it’s free to join. You don’t have to pay any money upfront to start using their service. This is really cool because you can start making money from ads without having to spend any first.

Ezoic also offers a premium plan, but that’s optional.

You can choose it if you want to possibly make more money from your ads, but you don’t have to if you don’t want to.

Now, with Monumetric, it’s a bit different.

Setup fees of Monumetric

If you’re starting with their Propel program, which is for smaller websites, they have a $99 setup fee. So, you need to pay them $99 when you start. But, the good news is, after you pay this fee, you can start earning money from the ads they set up on your site. For their bigger plans, like Ascend and others, they don’t mention a setup fee, so that’s something worth considering.

The winner is Ezoic

In terms of setup fees, Ezoic kind of takes the lead because it’s free to start. It’s great if you’re just starting and don’t want to spend money right away.

Monumetric’s fee might be okay if you’re sure you’ll make that money back with your ads, but it’s something to think about.

So, in this case, I’d say Ezoic wins for being free to join.

But remember, Monumetric’s fee is a one-time thing, so if their service works better for your website, it might be worth it.

Ezoic vs Monumetric: Pros and Cons

Ezoic and Monumetric each have their strengths and weaknesses.

Ezoic can bring in more money but offers less control over ad placement, while Monumetric provides flexibility but with potentially lower earnings.

Keep reading to find the right fit for your website.

Ezoic’s High Revenue Potential Vs. Limited Control Over Ad Placement

Ezoic provides advanced AI tools to enhance your website’s ad earnings, making it an attractive choice for publishers.

However, Ezoic limits your control over ad placement, as it automatically inserts ads based on user behavior and data analysis.

It’s important to mention that Ezoic provides real-time reports on ad performance, giving publishers insights into the most effective ad placements. This information helps them make informed decisions about where to display ads.

Monumetric’s Flexibility in Ad Placement Vs. Lower Ad Revenue Potential

One of the advantages of Monumetric is its flexibility in terms of ad placement and customization options. Publishers have greater control over where ads appear on their websites, which may result in a better user experience for visitors.

However, this comes at a cost as Monumetric generally offers lower revenue potential compared to Ezoic. In fact, some publishers report earning up to 2-3 times more with Ezoic than they did with Monumetric.

Nonetheless, it’s important to note that every website is different and may perform differently on each platform depending on factors such as niche, audience demographics, and traffic sources.

Ezoic’s Sophisticated AI Tools Vs. Monumetric’s Limited Optimization Tools

Ezoic and Monumetric differ in their optimization approaches. Ezoic uses advanced AI-driven ad optimization, employing machine learning to analyze data and improve ad performance, targeting, and earnings potential.

For instance, Ezoic’s AI testing can try out different website layouts and automatically make improvements to boost engagement metrics like how long visitors stay or the number of pages they view.

In contrast, Monumetric’s account managers work closely with publishers to find the right mix of ad earnings and user satisfaction on each website.

Choosing The Right Ad Network

To make the best decision for your website, it’s important to analyze metrics such as traffic and audience, and consider which ad network pays the best for your specific niche; keep reading to learn how Ezoic and Monumetric stack up against each other.

Analyzing Your Website’s Metrics

If you’re looking to monetize your website through advertising, it’s important to analyze your website’s metrics before choosing an ad network.

Here are some key metrics to consider:

Website traffic: Both Ezoic and Monumetric have a minimum traffic requirement of 10,000 sessions per month, so make sure your website meets this criterion. It’s important to note that Ezoic recently started approving sites with at least 1000 monthly sessions through its “Access Now” program.
Niche and audience: Consider your website’s niche and audience. Certain niches may perform better with specific types of ads, so choose an ad network that caters to your niche.
Ad performance: Look at the performance of any ads you may already be displaying on your website. This will give you an idea of what types of ads work best for your audience.
Location and placement: Where you place ads on your website can greatly affect their performance. Analyze which areas of your website get the most clicks and impressions to optimize ad placement.
Revenue potential: Compare the revenue potential of different ad networks, weighing the pros and cons against each other.

By analyzing these metrics, you’ll be able to make an informed decision about which ad network – Ezoic or Monumetric – is best suited for monetizing your website through advertising.

Considering Your Website’s Niche And Audience

When choosing between Ezoic and Monumetric, it is important to consider your website’s niche and audience. Here are some factors to keep in mind:

Audience demographics: Understanding the demographics of your website’s visitors can help you determine which ad network will be the best fit. For example, if your audience is primarily composed of tech-savvy individuals, Ezoic’s sophisticated AI tools may be more appealing.
Niche-specific ads: Some niches may perform better with certain types of ads. For example, if your website focuses on food or lifestyle topics, Monumetric’s custom ad optimization could help generate higher revenue.
Ad format preferences: Consider what type of ads would be most effective on your website. For example, if you have a lot of video content, Ezoic’s support for video ads might be beneficial.
Ad placement control: Depending on your preferences, you may prefer more or less control over where ads appear on your website. Ezoic allows for limited control whereas Monumetric offers much flexibility.

Overall, analyzing these factors and determining which ones are most important to you can help guide your decision as to which ad network – Ezoic or Monumetric – is the best fit for your website and audience.

Which Ad Network Pays The Best For Your Website?

After comparing the pay rates of Ezoic and Monumetric, it’s clear that Ezoic offers higher revenue potential for publishers. Real-world examples have shown that websites on Ezoic can earn significantly more than those on Monumetric, even after factoring in commission fees.

However, it’s important to consider other factors such as control over ad placement and optimization tools when choosing which network is best for your website.

Conclusion on Ezoic vs Monumetric

In conclusion, both Ezoic and Monumetric offer great opportunities for website owners to monetize their content through advertising. However, there are certain pros and cons associated with each platform that should be considered before making a decision.

While Ezoic may offer higher revenue potential through AI-driven optimization tools, it limits control over ad placement. On the other hand, Monumetric offers more flexibility but lower revenue potential.

Ultimately, choosing the right network depends on factors such as your website’s niche and audience, traffic metrics, and personal preferences.

You May Also Like…