If you want to learn how to repin on Pinterest strategically or if you’re looking for the best Pinterest repin strategy, this article will be extremely useful.
Getting traffic to your website is one of the first challenges you are going to face after you launch your blog or website. It’s not going to be easy if you are a beginner. But fortunately, Pinterest makes it quite easy even for beginners to boost their website traffic.
With the right strategies, you can get traffic within hours, really.
And, that’s why one of the things I often advise my readers is to get on Pinterest right away. While there are numerous methods to boost website traffic, Pinterest is one of the most efficient. Its traffic potential cannot be overlooked.
It’s often considered a social networking site.
Yes, it’s a social media platform. But also, it’s a search engine that displays relevant (high-ranking) pins to its users based on their unique algorithms.
It’s found that repinning on Pinterest at the right time with the right techniques can effectively influence your rankings, resulting in more exposure. More exposure equals more repins, which equals more traffic and page views.
So, what’s the best repin strategy?
Without further ado, let’s see how to repin on Pinterest effectively. But wait… before we start discussing the best ways to repin, let’s start with the basics.
What is Repinning on Pinterest?
Repinning, to put it simply, is the act of saving an image you find while browsing Pinterest to your own board. This action is similar to ‘like an image’, except that when you repin an image, credit is given to the creator, which results in a higher Pinterest ranking.
Why is Repin Important on Pinterest?
Repining is the backbone of Pinterest. If you repin niche-related, interesting, and useful content to your board, you can make your account a source of knowledge and information for your niche, which can help your profile attract more attention.
When you repin, the accounts you repined from would pay more attention to your profile, which can help get your pins repinned. Also, when you repin someone’s pins, they’ll get an email as well as a notification on their Pinterest account.
So, when you repin, you’re not only sharing useful information, but you’re also promoting your own account and its pins. Similarly, the account you repined from may reciprocate by repinning your content, improving your content’s and account’s exposure to their followers, extending your reach, and increasing your exposure.
It’s a win-win situation, right?
This additional exposure can easily help your profile gain a better reputation and a higher rating on Pinterest’s algorithms.
How to Repin on Pinterest?
Now when you know why repinning is important, let’s see how to repin on Pinterest that helps your website gain more traffic.
There are two methods to repin on Pinterest:
- Use a Pinterest scheduler (Tailwind)
- Manual pinning
Tailwind is one of the most popular and powerful Pinterest schedulers out there. This tool is designed to make your pinning experience enjoyable and stress-free. And, the best thing is that you can get started right now for free.
In comparison to other Pinterest schedulers out there, Tailwind is a lot easier to use. It’s mainly focused on scheduling content only on Pinterest and Instagram.
You would only need to schedule your pins once or twice a month by logging onto your account. It will pin to your personal and group boards on a daily basis and as many times as you request, saving you a lot of time and effort.
Pinning manually every day and spending hours doing it can be hard.
You know it, right?
And, that’s why I strongly suggest you give it a try.
Pinterest schedulers have proven to be quite beneficial to many professional bloggers, allowing them to significantly improve traffic.
However, it has its benefits and drawbacks too.
Top Benefits of Using Tailwind
- It saves an incredible amount of time and lets you to spend more time on other aspects of your blog by automating the pinning process.
- It has Smart scheduler, which allows you to pin at the most appropriate times for your target audience, increasing your chances of getting more clicks.
- Excellent tools for analysis and reporting
- It displays how many likes, repins, and followers you have.
- It also displays your account’s top-performing pins.
- Tailwind tribes can help you extend the reach of your pins even further.
Tailwind tribes are similar to group boards, except they’re built for tailwind. In these tribes, you can connect with others to share each other’s pins on a common topic. You’ll need to join various tribes and share your content.
Main Drawbacks of Using Tailwind
- Despite the fact that it’s an automation tool, you must set it up once or twice a month. However, setting up your schedule doesn’t take a long time.
- When you use a scheduler to pin, the pin is treated as fresh on Pinterest, which lowers its smart feed score.
- With a cost of around $120 per year, it can be expensive for some people. If you’re just starting out, you’ll want to keep your costs as low as possible. True, even though it offers a free trial for 100 pins, using it continuously would be costly.
2. Manual Pinning
As the name suggests, manual pinning refers to when you take a pin from your site or another blogger’s website and share it using the social sharing buttons.
People who pin manually may sometimes see an increase in traffic. The immediate thought might be that it happens due to manual pinning. But, it might also be due to a variety of other factors, such as a pin that suddenly gets traction, posting a pin to the appropriate board, or getting in on trending topics.
Since there are so many different factors at play, it’s practically impossible to attribute the increase in traffic only to manual pinning.
However, some people don’t like to use a scheduler and prefer to pin manually. If you are one of them, I’ll suggest taking The Pinterest Marketing course created by Sumner Hobart and Ali Hobart. It’s one of the best Pinterest courses out there for beginners.
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I won’t say that after implementing the strategies in the course, I went from 0 to 1000 page views in a single day, but the strategies are really having a positive impact on my site, and I’m taking incremental steps toward increased traffic the right way.
So what are you waiting for?
Go ahead and sign up for the course now before it’s too late.
Once you finish the course you’ll find it interesting to use Pinterest daily and manual pinning becomes more fun. Truly, the only disadvantage of manual pinning is the amount of time it takes. Yes, it does take a lot of time, but it is well worth it.
Benefits of Manual Pinning
- It’s completely free.
- You’ll have more control over your pins and repins.
- It helps in building a higher Pinterest rank.
- You’ll usually get a higher level of engagement.
Because manually pinning takes a long time, this is beneficial to your profile ranking. Users that spend more time on Pinterest are rewarded with a higher ranking, increased reach, and more followers for your account.
What’s Wrong with Manual Pinning?
Except for the sheer amount of labor and hard work involved, there is nothing wrong with manual pinning. Honestly, manual pinning is difficult and time-consuming. It’s safe to say that it’ll take up one hour or more of your time daily.
Which Strategy is The Best to Repin on Pinterest (for Most People)?
Both the methods, whether manual or automated, offer advantages and disadvantages. Having stated that, I believe time and money are important factors in making a strong decision. If you’re a beginner searching for a free way to drive traffic, manual pinning is the way to go. But, if money is not an issue, I strongly recommend Tailwind.
The only concern now is which pins should be repined.
Well, you can find pins to repin in two ways:
- Go to Pinterest Analytics > Click on Profile > Sort out the pins by Saves > Open the pins that appear in front of you > Repin.
- Go to Google Analytics > From left menu choose Acquisition > Social > Network referral > Choose Pinterest > Find out the top pins > Repin.
How Many Times Should You Pin on Pinterest for Best Results?
The best pinning frequency is anywhere between 5 and 25 pins per day.
Yes, you must pin every day, and you should attempt at least 5-25 pins. Yes, it may sound difficult, but it is not impossible. It makes no difference if you don’t have enough of your own pins. You can pin others’ content.
Basically, you’re working hard to improve your Pinterest algorithm ranking.
And, when it comes to pinning on Pinterest, use the 80/20 rule. Basically, you should pin 80% of other people’s content and 20% of your own. However, never SPAM; doing so will certainly damage your Pinterest reputation.
Please note that in the past, people could pin over 100 times per day and get away with it. But, if you do it now, it could be considered spamming.
It’s now only a matter of putting everything you’ve learned here into practice. And, of course, get some traffic to your blog and make some money.
It’s been quite a ride…
I hope you enjoyed it as much as I enjoyed writing it. If you find this tutorial to be helpful and useful, please share it. It benefits those who may require this information and also gives meaning to the time I spent writing this article.
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