What is GetResponse And How to Use it for Effective Email Marketing?

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Want to learn about what is GetResponse? You’ve come to the right place. Let me show you what GetResponse really is, its pros and cons, and of course, how to use it for highly email marketing campaigns.

If you are into online marketing, you must have already heard of email marketing. In fact, email marketing is one of the most profitable marketing techniques that provide an attractive return on investment.

And when it comes to email marketing, the first name that comes to my mind is GetResponse for its various attractive features.

Yes! GetResponse is an email marketing platform.

It enables its users to perform various online marketing related activities in a profitable and effective manner. In fact, it’s very user-friendly.

I have been using GetResponse for years now.

If you are not already a user, I’d ask you to sign up for GetResponse while it’s absolutely free to start. Right now you also get free access to a 90-days list building program at GetResponse University.

In case you are involved in online marketing and interested to try email marketing, I’ll suggest you start with GetResponse today.

You may check out the following video tour of GetResponse to find out what it’s really all about and how you can get started today only.

It’s not only a complete email marketing solution but also provides various different marketing features designed to grow your online business.

But today I will mostly focus on its email marketing solutions.

As a blogger, I mostly use GetResponse to stay connected with my subscribers. And that’s why I signed up for it. In this article, I’m going to share what I like about this outstanding service.

So in this article, you are mostly going to learn about email marketing solutions. And by the end of this tutorial, you should be able to do your own email marketing using GetResponse.

You don’t need to hire anyone for doing your email marketing jobs.

Of course! you can hire someone to do email marketing for you. But it will be because you don’t have time, not because you can’t do it yourself.

So the first step for you is to sign up for GetResponse if you don’t already have an account. It’s absolutely free to start.

A free account will enable you to understand this tutorial better. Because you’ll be able to test every option right inside GetResponse.

They offer a free trial period for 30 days while all the features will be available to you. You can decide later if you want to continue with them.

So for 30 days there is absolutely no risk to your wallet. 🙂

Although we already understand what GetResponse is, the next section will help you understand it better.

What is GetResponse?

GetResponse was started primarily as an email marketing platform that enables entrepreneurs to develop relationships with clients and build a responsive and profitable customer base.

getresponse homepage

With over 350,000 customers in 183 countries, GetResponse is popular enough as the world’s easiest email marketing platform.

As the CEO, Simon Grabowski says:

Simon Grabowski quote

Email marketing’s power lies in its ability to provide businesses of all sizes an attractive return on the investment. Online marketing is nothing without it.

I believe this is reason behind its success for last 15+ years.

Back in those days, it was hard to find a good email marketing solution that’s user-friendly as well as pretty affordable.

I’ve been involved in online marketing since 2007. But I only discovered it’s power in late 2010. I was looking for an affordable solution to build my own email list. And the name of GetResponse came up in my research.

Email marketing provides the highest return on investment.

email marketing roi 1

It was first launched in 1998 as simple autoresponder service.

Later it became an email marketing platform with various different added services like landing pages, webinars, and marketing automation.

Now they have over 350,000+ worldwide clients. Right now GetResponse is available in 27 different languages in 183 countries.

They have won various different awards for their exceptional services.

getresponse-awards

So there are tons of reasons why I like GetResponse. And that’s why I use it for my email marketing needs.

ProductGetResponse
Launched in1998
Main ProductEmail Marketing Solutions
OwnershipPrivate
CEOSimon Grabowski
Total Number of Clients350,000+
Languages Available22+
Deployment ModelCloud
Free TrialYes! (upto 1000 contacts)
Trial Duration30 Days

I hope by now you’ve already learned what GetResponse really is. Now you are going to learn about its features and how to use it the best way.

GetResponse Main Features

GetResponse doesn’t only provide email marketing solutions, but also provides over 50 powerful marketing solutions to help you succeed in online marketing in every possible way.

getresponse-features

As you can see in the image above, there are 15 different categories of services. There are many different services in each category.

Email Marketing

You can design beautiful email newsletters to send your customers.

With their proven 99% deliverability guarantee, you can be sure that your emails land in your customers’ inbox.

You can schedule your emails days or even months before it is actually sent to your customers. It basically automates your business.

Get 500+ newsletter templates to design the perfect email newsletter that suits your customers’ tastes.

newsletter designs

They have an amazing feature called “Perfect Timing” which enables you to send emails exactly when your contacts will most likely open it.

Using the feature “Time Travel” you can send your emails at the same local time as your customers in every time zone.

If you are a blogger like me, you can use their “RSS-to-Email” feature to automatically notify your subscribers about new articles.

Autofunnel

If you want to sell your ebooks or online courses or any other stuff to make some money online, you need a powerful and effective sales funnel.

A sales funnel is nothing but the entire buying process your customers go through before they decide to make a purchase.

create powerful webinars with the help of getresponse

Someone who’s just visiting your sales page isn’t going to make a purchase in most of the cases. There is a process (sales funnel) involved.

Whether you know it or not, it always exists.

But how would you create a sales funnel that makes it easier to sell? And You’ll obviously need many different services to just do that.

GetResponse autofunnel feature is truly a game changer.

It makes it so easy for a beginner to create advanced sales funnels that are almost guaranteed to generate sales. Click here to learn more.

Landing Pages

So what are landing pages?

Landing pages are simple webpages specifically designed to make a visitor take a specific intended action.

A landing page can be built for various different purposes. But in digital marketing, mostly landing pages are built to capture emails or make a customer purchase a product or service.

Landing pages are usually designed to force a visitor to perform a very specific action. It may bring in a new sale or a new email for future contacts.

As an email marketer, it’s crucial to have a beautiful landing page. If it’s not designed correctly, the landing page may not convert well.

What you see below is one of the most successful landing pages that I built using GetResponse landing page builder.

woodworking-landing-page-example

You can understand that the entire page has been designed to make a visitor provide their email address.

And that’s the purpose of this landing page.

It was just an example for you to understand. In fact, there are hundreds of landing page designs you can choose from.

landing page designs

Using GetResponse you can design these landing pages on your own. You won’t need to hire someone to do it for you.

It’s so user-friendly and powerful even for beginners.

Marketing Automation

With GetResponse marketing automation, you can build an email automation system that will sell for you 24/7.

Using automation you basically design the whole user experience with simple yet powerful workflows.

You can build hundreds of scenarios and get a real-time view of your customers’ journeys and a lot more.

marketing-automation-process

You can literally automate the entire selling process with GetResponse marketing automation. Click here to learn more.

Webinars

A webinar is basically an online seminar or workshop which is delivered over the internet. You as a host, can organize the event and then invite people to attend your webinar. It usually helps turn subscribers into repeat clients.

You can send the invitations to your email contacts. And if someone is interested, they can sign up and register for the webinar.

webinar funnel

Webinars are highly effective as it’s the closest thing to being in person. You can build the highest level of trust with your customers.

They have better chance to know who you are and what you have to offer.

Inside GetResponse, you can create a webinar within minutes. It’s one of the most powerful strategies used by online marketers to generate new leads.

These are some of the most powerful features I like. The list of features doesn’t end here. Click here for a full list of features they offer.

Another powerful feature that I mostly use is Autoresponder.

What is an AutoResponder?

Autoresponders are automated email messages that can be scheduled long before they are sent out to your subscribers.

So you can basically schedule a series of emails to be sent out based on your settings. As an example, you send a welcome email whenever someone subscribes to your newsletters. You can send another email on day 3.

In the same way, you can send an email on day 100. Emails can be sent in a sequence or at intervals and it’s completely automated.

autoresponder series

Using an autoresponder, you can send an email to a subscriber every single day or every other day. It all depends on how you set up the cycle.

Autoresponders help you establish stable and long-term relationships with your subscribers. You set up the email series once. But your subscribers keep getting emails from you for months.

That’s the power of using an Autoresponder service.

I’ve been using GetResponse autoresponders for years now. Their simple yet powerful user-interface makes it so easy to set up the entire cycle in minutes.

How to Use GetResponse AutoResponder?

As you’ve already understood what autoresponders are, let’s discuss how to use AutoResponders inside GetResponse.

To set up your autoresponders, you’ll surely need to have an account with them. So if you are still not a member, click here to sign up for free.

Don’t worry! There’s no need to provide any financial information. You can test drive the entire system free for 30 days.

During the free trial period, you can add as many as 1,000 contacts to your GetResponse list. Later if you want to decide to continue, that’s awesome.

I assume you already have an account now. Once logged in, you will land on your dashboard which looks almost like the image below.

getresponse dashboard

Under the “Quick actions” section, you can see the option to create an autoresponder. Take a look at the highlighted portion of the image above.

You may also click on the menu to get to the option.

autoresponder option

On the next page, you’ll be able to choose a name for your autoresponder and choose a contact list of your choice.

autoresponder options

The list you choose here is the list you’ll be creating the autoresponder for. The autoresponders you set will be applied to all the contacts within that list.

Inside GetReponse, you can segment your email contacts by creating different lists. You can use different names for each list.

This will help you to target specific customers based on their individual characteristics. It helps you generate the most engagement.

On the same page, you’ll find the option to create a new email.

On clicking “Create new email”, you’ll be taken to the next page where you can choose the basic settings for your autoresponder.

autoresponder settings

Here you can specify a “Message name”. This is only for your use to separately identify your messages.

Choose a “Subject” line. This is the subject line of your email. And also select your preferred sender email and receiver’s email id.

Your next step is to choose a Template for your message.

email templates

Inside GetResponse, there are hundreds of predesigned templates ready to use for your emails. Use the template that suits you the most and the next step will take you to the email designer.

Their simple easy-to-use email editor will help you design the emails exactly the way you need it. Once you design the perfect email you want to send, the next step is to save and publish your newly created autoresponder.

The following video should help you go through the entire process and clearly understand every single step.

Watch the video for a clear understanding.

So basically setting up an autoresponder is so simple that anyone with a little brain should be able to it properly.

While writing your autoresponders, determine your end goal. Before you create the autoresponder, ask yourself these questions:

  • Do you want to sell a product?
  • Do you want to sell your service?
  • Or do you want to increase your brand awareness?
  • Or do you want to build a long term relationship?

Knowing the purpose of your autoresponder series will help you choose the best messages to send. Otherwise, it’s impossible to know which strategy will work best for you. Always remember your number 1 goal.

How Much Does GetResponse Cost?

So let’s see what you are going to invest if you decide to use GetResponse for your email marketing purposes.

Please note that they offer a fully-featured 30-days free trial. And you do not need your credit card information to sign up for the trial.

So you can test drive the entire platform absolutely free. Later if you decide to stay with them, you may upgrade (which I believe you will).

Their basic plan starts with as low as $15 per month for 1,000 contacts. The price increases as the number of your subscribers increases.

pricing list

You can send unlimited emails with any of their plans. There are certain features that are not available in their basic plan.

But their basic plan should help you get up and running with almost everything you need for successful email marketing campaigns.

If you need a very big discount, you should go for their annual plan which gives you an 18% discount. You’ll get a whopping 30% discount if you pay upfront for 2 years. You also pay less for each month on annual plans.

As you can see it doesn’t cost a lot of money especially when you are doing email marketing. It’s known to give very good ROI most of the time.

Their basic plan should be suitable for almost 80% of marketers. Of course, you can always upgrade if you need it.

My suggestion would be to go for the basic plan if you are just starting.

How to Use GetResponse for Email Marketing?

Till now, we’ve learned what GetResponse really is and how to use its autoresponder sequence for maximum profitability for your business.

Now we are going to learn about each step you’ll need to take to successfully use it for your email marketing requirements.

The following steps are involved in the process:

  • Create a contact list
  • Add contacts to your list
  • Create subscription forms
  • Create newsletters

The following sections will help you go through each step so that it becomes absolutely clear to you; even without having an account.

How to Create GetResponse List?

So what is a list? Lists help you segment your subscribers depending on their various needs, interests, and requirements.

Suppose you have 1,000 suscribers in total.

But only 20% of them are interested in dog training products. 25% of them are interested in health-related products. The rest of them are interested in learning how to make money online.

So you can see that there are different types of people who are already your subscribers. Segmenting them properly will help you in many ways.

This is where lists come into play.

Each list is a separate group of people interested in a specific subject. It’s important to send emails based on their interests only.

Below are a few examples of my own GetResponse lists:

examples for email list names

Obviously, you are NOT going to send health-related emails to people who are really interested in dog training related products.

Inside GetResponse you can create as many lists as you want.

There is a default list GetResponse provides for every new account. This list is used when you’ve not specified which list to use while adding a contact.

So how do you create a list inside GetResponse?

Once you are at the GetResponse dashboard, you’ll find the option from the dashboard toolbar. Select the “Lists” option from the toolbar.

create a list

Click on the button “Create List” on the next page.

This is the create a list button that can be found inside Getresponse email marketing software

Enter the desired name for your list.

Please remember that the name must be unique – it can’t exist in any GetResponse account. The name must be between 3-64 characters (only lowercase a-z, numbers, minus (-), and underscore (_).

Click “Create” once you are done.

This is a create a list example found inside Getresponse

In case you already have some existing lists, you may copy existing lists settings to your newly created list.

So this is how you create a list inside GetResponse.

Now it’s time to add contacts to your list.

How to Add Contacts to a List?

There are two different ways to add contacts to your list.

If you already have a list of email contacts, you can use the option called “Add Contacts” from the GetResponse dashboard.

add email contacts inside Getresponse

On the next page, select your preferred list where you want to import the contacts. You can do it manually one by one. Or you can upload a file up to 10mb or use an external service like Google contacts or Zendesk.

If you choose the manual way, the maximum number of contacts you can add will be 50 at a time daily. A name for your contacts is mandatory.

Please note that you must have permission to add this person to your list. You cannot just add any random person’s email to a list.

If you don’t already have any existing emails you can import into GetResponse, you can use their forms and landing pages to capture emails from your website or blog visitors, solo ads, or PPC campaigns.

In fact, there are tons of different ways to capture email addresses. The most popular method is to add a subscription form on your blog or website.

Inside GetResponse, you can create and design a subscription form as per your choices. Add it to your website and capture emails.

While creating a form or landing page, you’ll have the option to choose your desired list to add the newly captured emails.

To enable you to design the perfect subscription form that suits your customers’ needs and interests, there are hundreds of designs to choose from.

getresponse form designs

There are tons of list building apps to help you improve your conversions. Just choose the best one that suits your needs, add it to your blog/site and entice visitors to give their email address.

Give free giveaway or downloads in exchange for an email. In fact, there are tons of different ways you can try to get visitors’ emails.

list building apps for email marketing

I’ve already talked about landing pages before.

Landing pages are simple webpages that are specifically built to make visitors perform a certain action; mostly giving their emails.

With GetResponse in-built landing page builder and editor, you can create and design any landing pages of your choice.

However, the most preferred way of capturing emails is the subscription form. In the next section, we’ll learn how to create a subscription form inside GetResponse.

How to Create Subscription Form?

The steps involved to create a subscription form inside GetResponse is simple and easy. Let’s see how to really do it.

Once you are logged in inside GetResponse, you’ll find the button “Create form” under “Quick Actions”.

create form button

On clicking the button, you’ll be taken to the next page where you can choose either “List Builder Wizard” or any “List Builder Apps” to create and design your desired subscription form.

list building wizard

Under “List Builder Wizard”, you’ll find hundreds of pre-designed templates that will help you design the perfect subscription form you need.

With the help of their user-friendly editor, you can edit any section of the template and design it exactly the way you want it to be.

You can even start from scratch by choosing a blank template.

Under the “List Builder Apps” section, you’ll find many different form types that you can use depending on your requirements.

different web form types

You also get access to the plain HTML codes that you can use if you like to use HTML and CSS to build up your forms directly on your website.

You also get many different integration options to connect your GetResponse forms with sites on various different platforms.

different integration options

Watch the following video for a complete understanding of what you can do while creating a subscription form inside GetResponse.

The steps are so simple that almost anyone with a little brain should be able to do it pretty well. So just sign up for an account and create your form.

Once you design the perfect form, integrate the form to your website, collect emails from your visitors, and build your list.

Now it’s time to see how to create and send a newsletter.

How to Create and Send a Newsletter?

In the same way as creating forms, you’ll find a button for creating the newsletters from the dashboard “Quick Actions” section.

create a newsletter

Click the button and you’ll be able to choose whether you want to use their “Drag-and-Drop Email Editor” or the “HTML Source Editor”.

If you’re an advanced user and know your way around HTML, choose the HTML Source Editor option.

Or just use “Drag-and-Drop Email Editor” which is actually used by most of the users to create beautiful email messages.

Most users use simple “Drag-and-Drop Email Editor” which is powerful and helps anyone create beautiful HTML emails without any coding knowledge.

Getresponse drag and drop email editor to help you create beautiful email newsletters easily.

On the next page, set up your newsletter settings.

  • Select a linked list. It will be the list where you’ll be able to find your newsletter statistics and analyze its effectiveness.
  • Enter a name for your message. This message’s name is for your use only. It will be used to separately identify a message.
  • Enter your subject line. This is going to be the subject for your email newsletter that your subscribers will receive.
  • Select the From email, and change the reply-to email if necessary.
  • Optionally you can choose the distribution settings if needed.
newsletter settings

When done, click the “Next step” button to go to the template gallery. There are hundreds of beautiful predesigned templates available for your use.

Just choose the best one that suits you and you’ll be taken the editor to edit different sections of your email as per your choice.

When done, click the “Next step” button to choose your preferred list where you want to send the newsletter.

On the next step, you’ll be able to send the newsletter right at that time or schedule it to be sent later. And don’t forget to turn on “Perfect Timing” if you are not sending a time-sensitive email.

I really like the “Perfect Timing” option which enables you to deliver your email newsletters to your subscribers exactly when they are most likely to read the email and act upon it. And that’s what you obviously want.

Please note that “Perfect Timing” may delay the delivery of your email to certain recipients by up to 23 hours. This may happen, as it will wait for the best time to send your email, based on previous actions of each subscriber.

So what are you waiting for? Sign up for GetResponse & capture more and more email leads for your marketing needs.

Frequently Asked Questions

While most questions are already answered here, I’ve created a specific section to answer to the most common questions in the simplest way possible.

Is GetResponse Free?

GetResponse is not free. But if you’ve never used GetResponse before, it can be completely free for you for 30 days only. So you can test drive the entire software for a whole month to decide if it’s really for you or not.

How Much Does GetResponse Cost?

They have 4 different plans with many different features.

The basic plan is suitable for most beginners and is the cheapest option available. This plan will let you add 1000 contacts at only $15/month which is a great price for beginners.

How Does GetResponse Work?

It is an email marketing platform. Its primary job is to help you build an email list and host these emails while helping you build trust and relationships with your subscribers through email marketing.

While it started as an email marketing platform, it does provide many different services required for digital marketing purposes.

How Do I Create a GetResponse Account?

It’s very easy to create an account. Visit their official site and sign up for an account. It’s free for the first 30 days without any limitations. After that, you’ll need to subscribe to one of their plans to take advantage of it.

How Do I Use GetResponse?

Once you sign up for an account, you’ll be able to add many different types of subscription forms to your website or blog.

These subscription forms can be used to add new subscriber information to your mailing list inside GetResonse. You can then send newsletters to your subscribers whenever you want and promote any products or offers you may have.

Can I Make Money with GetResponse?

Of course, you can. That’s the basic purpose of email marketing.

In fact, email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective digital marketing options available nowadays.

What Is GetResponse Autoresponder?

Autoresponders are messages scheduled to go out automatically after a contact subscribes to your mailing list. You can create several messages to go out in a cycle, one after the other. GetResponse has this powerful feature activated for you with all of their plans.

So if you want to market your business online while building trust and relationships with your customers on autopilot, you cannot ignore the importance of autoresponders.

Final Words

So I hope there is no other question you may have in your mind about GetResponse and how to use it for effective email marketing.

Truly speaking this is one of the best email marketing services out there.

I’ve have been using their services for years since I first launched my site back in 2010. I quickly realized that I need to build relationships with my readers. And there was no better way than email marketing.

Without an active community of lovers of your website and its content, you really don’t exist online.

That’s why sending daily or weekly newsletters is the best way to let your audience know you are there waiting to help them in the way you can.

Every serious business online uses emails to build relationships with potential customers. You should do it too. So what are you waiting for?

If you’re into online business and still don’t do it, you are doing a dangerous mistake. Remember emails are the business asset that you own.

Start doing email marketing today. Start with GetResponse.

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