How to Start a Real Estate Blog Step by Step? [for Beginners]

Real estate is a lucrative industry, and if you have a passion for it, starting a real estate blog can be a great way to share your knowledge and make money.

A real estate blog can help you build your personal brand, establish your credibility in the industry, and attract potential clients. In this article, I’ll guide you through the steps to start a real estate blog and make money from it.

Blogging about real estate can help you establish yourself as an expert.

By sharing your knowledge and insights with readers, you can build trust and credibility with potential clients, which can ultimately help you grow your business.

A well-written and informative real estate blog can attract potential clients to your website, where they can learn more about your services and potentially contact you for more information. By consistently producing high-quality content, you can build a following of readers who may eventually become clients.

Apart from generating leads from your real estate blog, it can also help you make money using various monetization strategies such as ads, affiliate marketing, sponsored content, and selling digital or physical products related to the real estate industry.

So, without further delay, let’s see how to start a real estate blog.

Define Your Real Estate Niche

Real estate is a vast industry with different sub-niches, such as residential, commercial, industrial, and land. It’s crucial to choose a niche that aligns with your expertise and interests so that you can create high-quality content for your blog.

So, it all should start with defining your niche. Defining your niche helps you focus on specific topics and create content that appeals to your target audience.

How to Choose a Topic for Your Blog?

To define your niche, you need to research your target audience and competitors. Identify the topics that your target audience is interested in.

You can also find gaps in the market that you can fill. This can help you create content that stands out and provides value to your readers.

For example, if you choose to focus on the residential real estate market, you can write about topics such as buying and selling homes, home renovations, home staging, and home inspections. You can also narrow down your niche by focusing on a specific location or type of property, such as luxury homes or first-time homebuyers.

You can also consider the latest real estate trends and emerging niches, such as green real estate, smart homes, and sustainable housing.

Read – Complete Guide to Choosing a Profitable Niche for Your Blog

Examples of Real Estate Niches

Luxury Real Estate
Vacation Rental Properties
Commercial Real Estate
Student Housing
Affordable Housing
Senior Living Facilities
Eco-Friendly Homes
Tiny Homes
Condominiums
Multi-family Properties
Land Development
Fix-and-Flip Properties
Industrial Properties
Historic Properties

Best Topic Research Tools

There are many great tools available for conducting topic research.

As a real estate blogger, you need to focus on tools that can help you understand the current trends and market conditions in the real estate industry.

Here are some of the best topic research tools available online:

SEMrush – SEMrush is a comprehensive SEO tool that provides keyword research, competitor analysis, and more. It has a powerful topic research feature that allows you to find related topics and questions that people are searching for.

Google Keyword Planner – This free tool by Google allows you to research keywords and get data on search volume, competition, and suggested bids.

Ahrefs – Ahrefs is another popular SEO tool for doing keyword research, competitor analysis, and backlink analysis. Its content explorer feature can help you find the most popular content on a given topic and identify potential opportunities.

BuzzSumo – BuzzSumo is a popular content research tool that helps you find the most popular content on any topic. You can easily see how many social media shares a piece of content has received, who has shared it, and more.

Answer the Public – Answer the Public is a free tool that you can use to generate a list of questions people are asking about a given topic. This can be a great way to identify long-tail keywords and topics to create content around.

Google Trends – Google Trends can help you identify trending topics and monitor search interest over time. You can use this tool for free without any cost.

Overall, these tools can be valuable resources for conducting topic research and identifying keywords and topics to create a content strategy for your blog.

Additionally, social media platforms such as Twitter and LinkedIn can be great sources of insights and trends in the real estate industry. By utilizing the above-mentioned tools effectively, you can find a topic that resonates with your target audience and create content that not only engages them but also positions you as an authority.

It is important to regularly analyze your blog’s performance and adjust your content strategy accordingly to ensure that your efforts are yielding the desired results.

Choose a Blogging Platform

The next step is to choose a blogging platform.

A blogging platform is a web-based software (like WordPress) or service that you can use to create and manage your own blogs. A blog platform provides the foundation you need for creating, publishing, and managing your blog content.

There are many blogging platforms available out there.

Each platform has its own unique features. Some platforms are free to use, while others require a subscription or a one-time fee.

Blogging platforms typically provide a user-friendly interface for writing and formatting blog posts, as well as tools for managing comments, tracking analytics, and integrating with social media. You’ll also find a wide range of plugins and themes.

Best Blogging Platforms Available Online

As a new blogger, you may wonder, which blogging platform is best for your blog. I know it can be hard to decide when you don’t know anything.

Here are some of the popular blogging platforms out there:

WordPress: WordPress is one of the most popular blogging platforms in the world, powering over 40% of all websites on the internet. It offers a lot of flexibility and customization options, as well as a large community of users and developers who create plugins and themes to extend its functionality.

Blogger: Who doesn’t know about Blogger? Blogger is a free blogging platform owned by Google. It’s easy to set up and use, making it a good option for beginners. However, it has fewer customization options than WordPress.

Medium: Medium is a popular platform for writers and bloggers. It offers a clean, minimalist design and a built-in audience of readers. However, it’s more limited in terms of customization options. And, as a blogger who wants to monetize the blog and make money online, Medium may not be the most profitable option.

Ghost: Ghost is a blogging platform that’s focused on simplicity and ease of use. It offers a clean, minimalist design and a range of customization options, making it a good option for both beginners and more experienced bloggers.

Weebly: Weebly is a website builder that allows you to create a blog without any coding experience. It’s user-friendly, affordable, and has a drag-and-drop interface that makes it easy to customize your blog’s design. However, it’s less flexible than WordPress and may not be suitable for bloggers who want to self-host their websites.

Squarespace: Squarespace is a popular website builder that includes blogging functionality too. It offers a range of customizable templates and a drag-and-drop editor, making it easy to create a professional-looking blog.

There are many other options. You can learn about them in this blog post. Now, you may be confused and unable to decide which option to choose.

I strongly recommend that you choose WordPress.

WordPress is the most popular blogging platform, as already mentioned, and it’s a great choice for beginners and advanced bloggers. It’s easy to use, customizable, and has a vast library of thousands of plugins and themes. The best part? You can use WordPress to create a professional-looking blog without any coding experience.

Benefits of Choosing WordPress

WordPress is the most popular website-building platform available online. WordPress is used by millions of individuals, businesses, and organizations to create and manage their online presence. With its user-friendly interface, endless customization options, and SEO-friendly features, WordPress is the number 1 platform for setting up a blog.

User-friendly and does not require technical skills.
Thousands of free and premium themes and plugins.
WordPress is designed to be search engine optimized.
WordPress is mobile-friendly and works seamlessly on different devices.
With a large community, you can easily find answers to your questions.
WordPress is free to use and 100% open source.
Most themes and plugins are affordable or even free.
WordPress can handle large amounts of traffic and content.
It can be integrated with various third-party tools.
WordPress is a regularly updated and secure CMS.

So, you can see why WordPress is one of the most popular and widely used content management systems (CMS) in the world today.

People with all skill levels can easily create and manage websites or blogs with the help of WordPress. Whether you’re a blogger, business owner, or web developer, WordPress is a cost-effective solution for you to build and manage your online presence.

Requirements of Running a WordPress Blog

While WordPress is a powerful CMS to start your blog, you can’t build a website with only WordPress. There are some basic requirements, including:

A domain name: This is the web address that people will use to access your blog. You can purchase a domain name from a registrar like Namecheap.

Web hosting: Web hosting services store your WordPress website’s files and database on a web server and make them accessible on the internet. You can choose from a variety of hosting providers, including Bluehost, Cloudways, or Scala Hosting.

WordPress installation: Once you have a domain name and hosting, you can install WordPress on your server. Most hosting providers offer a one-click installation option that makes this process quick and easy.

After you’ve installed WordPress (Here’s a complete guide), you can choose a theme and customize your site’s appearance and functionality using plugins. There are thousands of free and premium themes and plugins available to choose from.

Once your site is up and running, you can start creating content for your blog.

Best WordPress Hosting Services

There are many great WordPress hosting services available online.

Here are some of the top options:

Bluehost: Bluehost is a popular WordPress hosting provider. The best thing is that Bluehost is recommended by WordPress.org itself. It offers easy WordPress installation, automatic updates, and 24/7 support. You can get started with Bluehost for as long as $2.75 per month and you’ll also get a free domain name.

Cloudways: Cloudways is a cloud-based managed WordPress hosting provider. They offer easy server setup, automatic backups, and managed security. It allows you to choose from multiple cloud providers such as DigitalOcean, Amazon Web Services, Google Cloud, and others. Start with a free trial with no credit card.

WP Engine: WP Engine is a premium WordPress hosting provider that is geared towards businesses and high-traffic websites. It offers managed hosting, automatic updates, and 24/7 support. You also get access to premium StudioPress themes.

I personally recommend Bluehost for beginners, mainly because of their affordable pricing starting at only $2.95 per month, which makes it the best choice.

Key Benefits of Bluehost Hosting

Bluehost is a popular web hosting service. They offer a range of hosting services, including shared hosting, VPS hosting, dedicated hosting, and WordPress hosting.

Some of the benefits of Bluehost hosting include:

Affordable pricing: Starting at only $2.95/month, Bluehost’s hosting plans are reasonably priced and offer a lot of value for the price you pay.
Reliable uptime: Bluehost guarantees 99.9% uptime, which means that your website will be up and running almost all the time.
Easy to use: Bluehost comes with an easy-to-use control panel that makes it easy for users to manage their websites. You can make a purchase and set up your WordPress website in less than 30 minutes of your time.
Excellent customer support: Bluehost offers 24/7 customer support via phone, chat, and email, which means that you can get help whenever you need it.
Easy WordPress installation: Bluehost is officially recommended by WordPress.org and probably offers the easiest installation of WordPress.

How to Buy Web Hosting from Bluehost?

Buying hosting from Bluehost is a simple and straightforward process.

First, Click here to visit Bluehost (← that link gives you a special discount). Once you are on the homepage, click the “Get Started” button.

Now, choose your hosting plan. Bluehost offers several plans, so pick the one that best suits your needs. You can always upgrade later if you need more resources. The “Basic” plan is more than sufficient at this stage and it provides enough resources to create a blog.

Next, you need to choose your domain name.

You can either register a new domain name or use an existing one.

Next, enter your account information.

This includes your name, address, email address, and other details.

Select the duration of your contract. You can buy hosting from Bluehost for up to 36 months and the longer duration you choose, the better will be your discount. Bluehost also offers optional add-ons that you can choose from, such as site Comodo SSL, Yoast premium, website malware protection, and Codeguard to back up your website.

Once you are done, enter your payment information. Review your order details and make sure everything is correct. Now, click the “Submit” button to complete your purchase.

After your purchase is complete, you will be able to create a password for your Bluehost account. You’ll also receive an email from Bluehost with instructions on how to log in to your account and get started with your new hosting plan.

In the next section, you’ll learn how to set up your WordPress blog.

Read – How to Start a Blog on Bluehost? [Step-by-Step Guide]

Create a WordPress Blog

Now that you’ve purchased a hosting service and a domain name, you are ready to work on your WordPress website. First, you need to install WordPress.

You’ll be glad to know that Bluehost automatically installs WordPress in the background. So, when you were buying hosting, it was getting installed.

Pretty cool, right?

Now, you can log in to WordPress from your Bluehost dashboard.

You’ll also receive an email with your WordPress login credentials.

In order to log into your WordPress admin area, simply follow these steps:

Open your web browser and go to your WordPress website URL.
At the end of the URL, add “/wp-admin” (without quotes) and press Enter.
You will be redirected to the WordPress login page.
Enter your username and password in the corresponding fields.
Click the “Log In” button.

Please note that your domain name must be pointed to your web host. Otherwise, you won’t be able to visit your website. This article from Bluehost will help you understand how to point your domain name to your website hosting server.

Once you get access to your WordPress admin area, you can easily start managing your website, creating new posts and pages, customizing the design and layout, installing plugins and themes, and performing other administrative tasks.

From the WordPress admin area, you have complete control over your website and can make changes to almost any aspect of it, allowing you to create a fully customized and professional-looking website that meets your specific needs and goals.

Configure Basic WordPress Settings

After purchasing hosting from Bluehost, you can effortlessly access your WordPress admin area from the Bluehost dashboard. The most impressive aspect of Bluehost is that it eliminates the need for manual installation of WordPress since it automatically performs the installation process in the background during your purchase.

It makes the whole process a lot easier and more convenient for those who are new to website building and may not have much technical experience.

Once logged in, the first step is to configure the basic WordPress settings to optimize your website’s performance and enhance its functionality.

Navigate to the “Settings” tab, and configure the following:

Site Title and Tagline: Your site title should be concise and relevant to your website’s content, while your tagline should briefly describe your site’s purpose. As a real estate blogger, you should a title that properly describes your content focus.
WordPress Address (URL) and Site Address (URL): You need to ensure that both URLs match to avoid any redirection issues later.
Timezone: Set your timezone to ensure your website’s timestamps are accurate.
Permalinks: Choose an appropriate permalink structure that is user-friendly and search engine optimized. The most recommended permalink structure is the “Post name” option, which uses the title of your blog post as the URL.
Comments: Choose whether you want to allow comments or not.

Most importantly, choosing the right permalink structure is an important step in optimizing your website’s search engine ranking and user experience.

The permalink is the permanent URL that is assigned to each page on your website. WordPress provides several permalink structure options that you can choose from.

The most recommended permalink structure is the “Post name” option.

It uses the title of your blog post as the URL. This structure is more user-friendly and makes it easier for search engines to understand the content of your page.

Avoid using the default permalink structure.

The default structure includes a combination of numbers and text. It is not very descriptive and can make it difficult for visitors to understand the content of your page. Additionally, search engines may not be able to properly index your website.

Install Themes and Plugins

Themes and plugins add functionality and design to your website.

To install a theme or a plugin, you can simply navigate to the “Appearance” or “Plugins” tab, respectively, and select “Add New.” From there, you can browse the WordPress repository for free themes and plugins, or upload your own custom ones. Always ensure that your themes and plugins are updated regularly to maintain website security and functionality.

Create Important Pages for Your Website

Every website should have some essential pages, including a homepage, about page, contact page, and privacy policy page. To create a page, you can navigate to the “Pages” tab and select “Add New” Use the page editor to add text, images, and other media to your page. Be sure to publish your pages when you’re finished.

How to Write a Blog Post on WordPress?

To write a blog post, navigate to the “Posts” tab and select “Add New“.

Use the post editor to add your content, including text, images, and other media. You can format your text using various styles, such as headings, bold, and italics. You can use various content blocks such as paragraphs, headings, images, videos, etc.

Add relevant tags and categories to your post to help visitors find related content on your website. Finally, publish your post when you’re satisfied with it.

Create High-Quality Content

Content is the heart of your blog. So, it’s essential to create high-quality content that engages your readers and provides value. In fact, as a real estate blogger, your goal should be creating content that captivates your audience.

It should be informative, entertaining, and easy to read. You can create different types of content, such as blog posts, videos, podcasts, and infographics.

Crafting compelling blog posts can be tough, but with a little creativity and effort, you can create amazing content. And, it will help you in the long run, trust me.

First things first, why bother creating amazing content?

Benefits of Quality Content

Before we dive into the specifics of creating high-quality content, let’s first take a closer look at why it matters. Quality content offers a range of benefits, including:

Establishing authority: When you consistently provide valuable information and insights, readers are more likely to view you as an expert in your field.
Building trust: By providing helpful, informative content, you can build trust with your audience and encourage them to come back for more.
Improving search engine rankings: Quality content can help improve your search engine rankings, making it easier for potential readers to find your blog.
Fostering engagement: If your content resonates with your audience, they’re more likely to engage with it by leaving comments, sharing it on social media, and more.
Generate leads: You can use high-quality content to attract and convert leads by offering valuable information and insights that address their pain points and needs.
Increasing brand awareness: Creating valuable content that resonates with your target audience can help increase your brand’s visibility and awareness, helping you reach a wider audience and attract more potential customers.

By focusing on creating high-quality content, you can tap into these benefits and take your real estate blog to the next level.

But what does it take to create content that truly stands out?

How to Create Quality Content?

Now that we’ve covered the benefits of quality content, let’s dive into some specific tips for creating it. Here are a few key steps to keep in mind:

Know your audience: In order to create content that your readers find valuable, first, you’ll need to understand who they are, what they’re really looking for, and what challenges they’re facing. You can spend some time researching your target audience and identifying their pain points, interests, and needs.

Choose compelling topics: Once you know who you’re writing for, it’s time to choose topics that will grab their attention. Use keyword research tools to identify popular topics related to your niche, and don’t be afraid to get creative.

Provide enough value: Ultimately, the key to creating high-quality content is providing value to your readers. Whether you’re sharing insights, advice, or industry news, make sure that your content offers something that your readers can use.

By following these steps, you can create content that resonates with your audience and keeps them coming back to your real estate blog more and more.

Main Ingredients of a Quality Blog Post

So, what specific elements should you include in your blog posts to make them fantastic? Here are a few key ingredients of a quality blog post:

A catchy headline: Your headline is the first thing that readers will see, so it’s crucial to make it attention-grabbing and clear. Use action words, questions, or numbers to pique readers’ curiosity and communicate what the post is about.

A compelling introduction: Once you’ve hooked readers with your headline, it’s important to keep them engaged with an introduction that draws them in. This could involve telling a story, asking a question, or sharing a surprising fact.

Valuable content: Of course, the heart of any blog post is the content itself. Make sure that you’re providing valuable insights, advice, or information that your target audience is looking for. Use subheadings, bullet points, and images to break up long blocks of text and make your content more accessible.

Finally, you should wrap up your post with a conclusion that ties everything together and encourages readers to take action. This could involve providing a call-to-action, summarizing your key points, or inviting readers to leave a comment and share their thoughts.

How Many Blog Posts to Write?

Ah, the age-old question. How many blog posts should I write? This is the one question that many real estate bloggers have in mind.

To provide a concise response, I would suggest that you prioritize the quality of your writing while striving to produce as much content as possible.

However, here are a few things you should keep in mind:

Quality over quantity: It’s always better to focus on creating a smaller number of high-quality posts than churning out a large number of low-quality ones.
Consistency: It’s important to maintain a consistent posting schedule to keep your audience engaged and coming back for more. Whether you post once a week or once a month, stick to a schedule that works for you.
Your goals: Finally, consider your goals for your blog. If you’re looking to establish yourself as an expert in your field and build a loyal following, quality should take precedence over quantity. If you’re primarily focused on driving traffic to your website, you may need to publish more frequently to maintain visibility.

Understand that only 30-40 blog posts cannot establish your brand.

So, do your research, focus on the main ingredients of a quality blog post, and aim for quality over quantity. With these tips, you’ll be well on your way to creating great content that your readers will love. Finally, don’t be afraid to experiment and try new things.

Promote Your Real Estate Blog

Promoting your blog is crucial to attract readers and grow your audience.

With so much competition out there, it can be tough to stand out. But, with the right promotion strategies, it’s possible to effectively promote your real estate blog. The following are some of the best ways to promote your blog online.

Social media is undoubtedly the most powerful tool to promote your blog. So, create a marketing plan that includes posting regular updates about your latest blog posts, sharing interesting articles and insights, and interacting with your followers.

But social media isn’t just about self-promotion.

Engage with other real estate professionals, share their content, and participate in relevant conversations. This will help you build relationships with other industry leaders.

Also, don’t underestimate the power of visual content.

When it comes to social media promotions, sharing high-quality photos and videos of your properties, neighborhoods, and local events can do wonders. This will help your social media accounts stand out and attract more followers.

You can use social media platforms such as Facebook, Twitter, and Instagram to share your blog posts, interact with your followers, and build your personal brand.

It’s important to choose the social media platforms that align with your target audience and create a consistent brand across all platforms.

Build an Email List for Promotions

Email marketing is another powerful way to reach your audience directly and keep them engaged with your blog. Plus, email marketing has the potential to generate a high ROI. The average ROI for email marketing is $42 for every $1 spent, which is a return of 4,200%. This is a higher ROI than any other marketing channel.

Start by building an email list of subscribers. You can do this by offering a free resource, such as an e-book or a checklist, in exchange for their email address.

You can use email marketing platforms such as Moosend or GetResponse to easily create and send newsletters, promotions, and updates to your subscribers. It’s important to provide value to your subscribers and avoid spamming them with too many emails.

Once you have your email list, create a regular newsletter that includes links to your latest blog posts, helpful tips and insights, and exclusive content.

And don’t forget to track your results. Use analytics to see which emails are getting the most opens and clicks, and adjust your strategy accordingly.

Try Guest Blogging on Relevant Websites

Guest blogging, also known as guest posting, is an online marketing strategy where you create content for another website or blog to reach a new audience. Additionally, you can build strong backlinks from other authority websites in your niche. You can also build relationships with other bloggers and real estate professionals.

So, how would you get started? Simply, look for high-authority sites in the real estate industry and reach out to the editors to see if they accept guest posts.

When writing your guest post, make sure it provides value to their readers and is in line with their content writing guidelines. Include a link back to your blog in your bio or author box, and encourage readers to check out your site for more great content.

Additionally, I suggest that you promote your guest posts on your social profiles and email newsletters. It’ll help you reach more people and increase your exposure.

Consistency is key, so stick to your plan and keep promoting.

Read – Ultimate Guide to Promote Your Blog through Guest Posting

Monetize Your Real Estate Blog Blog

Finally, it’s time to talk about money, specifically making money from blogging.

Blogging is not just a hobby anymore. It is an industry where people are making a lot of money. If you have a real estate blog, you also have an excellent opportunity to monetize it. So, let’s find out the most popular ways to monetize a real estate blog.

Promote Affiliate Links in Your Blog

Affiliate marketing is one of the most profitable ways to monetize a blog. As an affiliate, you promote products related to your niche, and you earn a commission for every sale. It is an excellent way to make money because you do not have to create your products. Instead, you can promote other people’s products and earn a commission.

To succeed as an affiliate marketer, you need to promote relevant products.

For example, if your real estate blog is about buying and selling homes, you can promote real estate courses, books, or even property management services. You need to promote products that you genuinely believe in and that your readers will find useful.

To promote affiliate products, you need to have a solid content strategy. You should create related content that provides value and promotes the products in a natural way. There’s no need to be way too promotional, but don’t ignore it as well.

You can use various forms of content, such as blog posts, videos, or social media posts. You should also track your sales and see which strategy is working well.

Read – A Complete Guide to Affiliate Marketing for Beginners

Generate Leads from Your Blog

Generating leads is another way to monetize your real estate blog. As a real estate blogger, you have access to a large audience interested in real estate. You can use this audience to generate leads for real estate agents or brokers. You can charge a fee for every lead generated or work on a commission basis.

Well, you should understand your audience and their needs.

For example, if your audience is interested in buying homes, you can create content that helps them find the best homes in their area.

You can use lead magnets to generate leads.

Never heard of the term?

A lead magnet is a valuable resource that you offer to your readers in exchange for their contact information. For example, you can offer a free e-book or a checklist.

Sell Advertising Space on Your Blog

Advertising is another popular option to monetize your real estate blog. You can sell advertising space on your blog to real estate agencies or brokers. You can charge a fee for each ad placement, or you can work on a pay-per-click basis.

You can also sign up for Google AdSense or ad networks like Ezoic, which helps website owners optimize their website’s layout, ad placements, and other factors to increase revenue from ads and improve user experience as well.

To succeed in advertising, you must have a significant amount of traffic to your blog. Without enough traffic, it’s hard to make a decent income through ads.

Get Paid through Sponsored Deals

Sponsored deals are another way to monetize your real estate blog. You can partner with real estate agencies or brokers and promote their services on your blog.

You should also disclose your sponsored deals to your readers. It is essential to maintain transparency and honesty with your audience. By doing so, you can build trust with your readers and increase your credibility as a real estate blogger.

Final Words – Start a Real Estate Blog

Starting a real estate blog can be a rewarding and profitable endeavor if done correctly. By defining your niche, choosing a blogging platform, creating high-quality content, promoting your blog, and monetizing it, you can create a successful real estate blog that attracts readers, establishes your credibility, and generates income.

However, understand that it will take time. You need to consistently create high-quality content, engage with your audience, and comply with the regulations and laws governing the real estate industry in your country or state.

In short, if you have a passion for real estate and enjoy writing, starting a blog may be the perfect opportunity for you to turn your passion into a profitable business.

I’m pretty sure you’ve found this post useful and informative.

If you found this post helpful and useful, why not share it with your friends and followers who might also be interested in starting a successful real estate blog? Spread the word by tweeting about it, sharing it on Facebook or LinkedIn, or pinning it on Pinterest.

Remember, sharing is caring, and your support means the world to me. Let’s help people succeed in the exciting world of real estate blogging!