Have you ever looked back at an old blog post and cringed?
Or even worse, have you noticed that the content is outdated or no longer relevant to your business? It’s time to take a look around your site. If any of these 7 clear signs are popping up, it may be time for an update.
You’ve probably learned a lot since you first started your blog. If your current blog is your first ever blog, you probably started out with limited knowledge about blogging and content marketing. Sooner or later, you’re going to start learning and growing in your new blogging career.
Your blog is one of the best ways for your potential customers to get to know you and what you offer. If they can’t find any sort of useful information on your website, they aren’t going to stick around for long.
In order to keep up with your customers’ high expectations, it is important that you update both the content of your blog and your blogging skills on a regular basis. If you don’t have the time to commit yourself to blog regularly, it may be time for you to hire someone who can do it for you.
In fact, if you have been blogging for more than a year, it is time to update your old blog posts so that your blog doesn’t become stale and search engines keep sending new visitors your way.
Once you start a blog, you gradually learn what works and what doesn’t.
You take courses to learn new skills to help you improve your blog, and you get better at writing blog posts people want to read.
But, have you gone back through your old blog posts recently to see what could be improved with your newfound knowledge?
If you want to keep your old content fresh, you need to go back and read through it after time has passed. Check for outdated information and broken links. Edit your old blog posts so that they match your current skill level.
If you cringe a bit at your early content, you may need to update some of the posts for SEO, spelling and grammar, new information, or broken links. If you cringe a lot at your early content, it might be time to remove some or all of the posts and start fresh with the new information you’ve learned over time.
Here are 7 signs that your old blog posts no longer stand up to your current blogging standards. You just need to update them and make them better.
So, let’s get started with the first sign:
1. Your Blog Posts Aren’t Getting Enough Organic Search Traffic
Many new bloggers don’t know about SEO or understand how to write blog posts that are properly optimized for SEO.
So, if you notice that little to no people are visiting your blog posts and you’ve done the keyword research to make sure your posts should be ranking high in Google for relevant searches, it may be time to update your old blog posts.
Take a look in Google Analytics to see if your early blog posts are still getting traffic from Google. If there is no traffic or the traffic is declining day by day, you can check your search engine rankings to see if Google is treating them well and promote the posts proactively to get noticed again by search engines.
And, of course, update old blog posts to make sure Google loves them.
There are some great free SEO tools for bloggers that can give you advice on how to improve your blog posts. You can find out what keywords you need to use in your blog posts and how to use them within your content to help more people find your blog posts on Google and other search engines.
Some of the best SEO Tools you can use:
- Moz pro
- Long Tail Pro
The right SEO tools will help you make sure you are on track with your SEO and that you’re using the right keywords to get noticed.
2. Your Blog Posts are Too Short
If you look at the top-ranking pages on Google, you’ll notice that they mostly prefer longer blog posts with over 1,500 words. That’s because Google doesn’t want you to waste their users’ time with short blog posts that don’t provide enough value.
The days of the 500+ word blog posts are long gone, dear.
If you want Google to love you, you need to give them more than what they are looking for. Go back through your old posts and add more value to each blog post so that you rank high for your keywords and get more traffic.
Longer blog posts will rank better on search engines than shorter posts. So if your earliest blog posts are less than 500 words it’s a good idea to see how you can make each post longer.
Think about what extra information you know about the subject. Is there any additional information you can add to the post?
Doing some keyword research on the topic might highlight extra questions you can answer within the content.
Have a look at other posts on the same subject. Is there anything important that you’ve missed? Any tips that could have been added?
Are there any improvements you’ve discovered since you published your early posts? If so, add them to your old blog posts.
You can update your old blog posts to include extra information or check out your competition to see if they’ve missed anything. This way you won’t get left behind and your blog posts can continue to help more people.
3. You May be Able to Improve Blog Post Titles and Make Them Better
Even though article titles are important, many new bloggers completely overlook this part of putting together a quality blog post.
If your old posts have good SEO and get some search traffic but have terrible titles that aren’t compelling, you should update the titles so that they grab readers’ attention and let them know what your blog post is about.
Great titles play a prominent role in the success of your blog post.
Great titles get readers’ attention, make them want to find out more, and increase click-through rates.
Here are some examples of great title ideas:
- How to [solve a common problem]
- Top 10 Tips for [what you’re blogging about]
- The Definitive Guide to [what you’re blogging about]
Your new titles should include your target keywords and phrases that people might use to search for your blog post. If you want to include a number in your titles, make sure it is relevant and compelling.
Here is a great list of tips to help your titles stand out more in SERPs. And, below are some tips for improving article titles.
To improve the title of your blog posts, follow these steps:
- Go through your old blog posts and note the titles.
- Go through your new blog posts and compare them to your older ones.
- Choose a compelling target keyword for your article.
- Write several title ideas and choose the best one.
- Replace the old titles on all of your blog posts with the new titles.
If you follow these tips, it will be easy to update old blog posts with great titles. Titles can make or break your blog posts.
Not only are they important for SEO reasons but they can get your blog posts shared on Facebook, Twitter, and other social media sites.
If your blog posts are missing compelling tractional titles, it’s time to update them right away so that more people will want to read them and share them.
4. Your Old Blog Posts are Lacking in Engagement
A higher level of engagement is necessary if you want your old blog posts to stay alive. If you see your old blog posts getting very few comments, shares, likes, and other social signals, then the post may just need an update.
If your blog posts aren’t being read or shared, search engines may decide they are no longer relevant to searchers and stop sending you traffic.
Yes, if your old posts are getting very little social engagement, it may be time to update them or you could miss out on new readers and social signals to increase your blog posts’ authority.
Here are some ideas for updating old blog posts for more engagement:
If your old blog posts have lost their mojo and aren’t getting any attention from readers or search engines, you need to update them with something that will get people clicking, reading, and sharing your post again.
Some blog posts are great when they first go live but then quickly become out of date and stop receiving traffic. If you want your old posts to keep getting attention, you need to make sure they aren’t outdated so you can do everything in your power to keep them relevant.
5. Your Blog Post Contains Grammatical Mistakes and Other Errors
If you’ve been blogging for a while your writing skills have probably improved since you first began. But, when was the last time you went through your early posts to proofread them for any mistakes?
No one likes to read content that is littered with spelling and grammar errors and it’s important that even your old posts are free of these kinds of mistakes.
If you want your old blog posts to stay alive, they need to be free of errors in order for people to keep reading them. Search engines hold writers and their content to a higher standard now and they won’t rank poorly written content.
Replace your old blog posts with ones that are free of errors so that your content looks polished and more professional.
This might sound like a bit of a daunting task if you have a lot of old posts to go through, but it can be quite a simple process if you use a Grammar checker app to help you spot and quickly fix any spelling and grammar mistakes.
These days, grammar tools don’t only help in spotting mistakes to make your posts look polished, but they can also help you enhance your writing style. I suggest you try Grammarly. It has a free chrome extension that spots grammatical errors and spelling mistakes and makes your writing better in real-time.
Well, I have written a blog post about the best Grammar checkers for serious writers and bloggers: 9 Best Grammar Checker Apps for Writers.
For your convenience, here’s a list of the best grammar tools:
If you don’t want to be confused with so many options and want me to tell you exactly what you should use, I suggest Grammarly or ProWritingAid. Both of these tools are quite popular among bloggers and writers.
6. Your Blog Posts are Poorly Designed
The design does play a role in your blog’s success.
If your blog post’s design isn’t holding up to today’s standards, you need to update it. Your old posts probably look plain and boring compared to how well-designed your new blog posts are.
You need to have a blog design that’s going to keep your blog posts looking fresh and interesting so that people want to keep reading them. Don’t forget to give a bit of attention to your blog’s design before updating your old posts.
Do your old blog posts look awful compared to your newer ones?
Are they hard to read?
To make the blog posts easier to read, you may need to add headings or bullet points to break up long paragraphs of text.
It’s possible that your photography skills have improved, so you may replace some of the images with higher-resolution photographs.
If you haven’t included images at all you may want to find some professional stock photos to make the page look more appealing. You may also consider a new theme that has a better and modern blog post page.
Thankfully, you don’t always have to shell out money to go for professional-looking themes. There are many free WordPress themes as well.
Some of the best free WordPress themes are:
A good theme doesn’t only help your blog look good, but it also helps you increase your blog’s speed. Some of the best free themes are lightweight, which means that they will help you improve your blog’s speed significantly and also save some money on server expenses. Quite amazing, huh!
7. Your Blog Posts Don’t Offer Value
Were your early blog posts all about you, without offering anything helpful to your readers? If so, you’ll probably find that not only are they now out of date but they’re also not getting much traffic.
You need to make the most of your blog posts. You should try to share a lot about yourself, but you also need to share something that makes it worthwhile for your readers to keep reading.
You need to share ideas that are helpful and inspiring, not just personal thoughts about the weather or your weekend.
If you do share personal posts make sure to add value to them by encouraging readers to get involved in the conversation, whether it’s through a question, a poll, or an interesting fact.
Always try to think about what someone will get out of reading one of your blog posts. How can you help them solve a problem?
Consider whether adding links to additional websites or resources may provide more value to the topic you’re discussing.
One of the best ways I recommend is that you use Keyword research tools to discover questions people ask in your niche. And, then answer them in your blog posts. No one wants to read about you. They want to read the helpful tips you have for them. They want to know how you can help them.
If your blog posts provide no value, it will be difficult for you to get people to read them, let alone to share them.
So, it’s a smart idea to use keyword research tools to find questions that you can answer. That way, you’ll be able to write blog posts that provide value to your readers and share those posts on social media as well.
Some of the best keyword research tools here:
Keyword research tools will help you discover questions that people are asking in your niche, but also give you ideas on what keywords to include in your blog posts as well so that you get more organic search traffic.
Blogging is a long-term investment that needs to be nurtured if you want it to grow, so don’t let your blog posts become a problem that you have to deal with later. If you’re not sure what needs updating on your blog posts, just follow the checklist above and you’ll be able to spot the problem areas.
Your blog posts are a reflection of you. You can’t expect to have a high-quality blog if, deep down inside, your heart isn’t really in your blogging.
This is why it’s so important to have a blog that you enjoy writing.
You should always aim to write what you love, but if this isn’t the case, then blogging probably isn’t for you.
If you find that your posts aren’t coming from the heart, then take a step back and look at why this is happening. Are you just blogging because you’re scared that if you don’t do it then someone else will? Or are you writing about something that really interests you?
Your blog posts should always come from a place of passion. You can’t expect to get people excited about your blog if there’s no real excitement coming from it.
If you are blogging because you enjoy it, it will not feel hard to update your old blog posts again and again whenever it feels necessary.
And, if you don’t have a blog yet, now is a great time to start.
It’s not as hard as you may think.
Here’s a complete step-by-step blogging guide to getting you started quickly. If you’re not ready to start blogging yet, there’s no time like the present. These days, having a blog is one of the best ways to build an online identity.
And of course, we can’t forget that you can also make money blogging. If you want to learn how to make money blogging, download this guide.
Finally, here’s a question for you:
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