15 Best Link Tracking Tools and Software in 2024

Looking for the best link tracking tools so that you can analyze your online marketing efforts and get the best ROI, you are at the right place.

If you are running paid ads online, link tracking is a essential.

Let’s be honest:

You don’t want to spend thousands of dollars on ads before you realize that you are only wasting your time and money.

To get the highest return on investment, it’s a necessity to track every link in every possible way to get valuable data about your site, landing pages, and links.

In short, not tracking is the deadliest mistake you can make.

I’m sure, you are NOT interested in spending too much money without getting any positive return on the investment.

Tracking helps you determine the effectiveness of your ad campaigns.

Of course, you would want to track where most of your visitors are coming from, how they are behaving on your landing page, which links they are clicking, which traffic source is driving the most sales, and many more important data.

No, you don’t want to spend endless hours looking through endless data to figure out the most profitable traffic source.

You want the process to be fast and easy.

In short, you need all the important data to be broken down in a way that makes it easy for you to find the information you need.

The good news?

There are many link tracking tools and software you can use.

The problem?

There are many different link tracking tools out there. And, it’s really freaking hard to find out the best link tracker that suits your requirements.

But don’t worry!

You’ll be happy to know that:

Not only did I include the features of each tool and the pricing in this article, but I put myself through the agony of doing the research for you.

…that’s how much I care about you. 🙂

And, I carefully put together a list of the best link tracking tools out there.

Here are my top choices:

1. ClickMagick
2. Voluum
3. ClickMeter

Wait… Wait…

Before you scream, “No, I’m not interested only in the names”, I’ll quickly hold your hand and take you through the features each of these services offer.

So without wasting any time, let’s get started:

1. ClickMagick

Undoubtedly, ClickMagick is the best link tracker out there, in my opinion.

If you are looking for a link tracker that doesn’t cost a whole lot of money but ensures that you always know the true ROI of every ad and click, ClickMagick is worth considering. In reality, it’s much more than a link tracker.

To be honest, this is an incredibly powerful software. But, combined with that power, ClickMagick can sometimes be pretty complicated.

No, I don’t mean there’s anything wrong with the software.

There are just so many things you can do. And, because of that, you can sometimes find yourself confused, not understanding exactly how to do things.

I know. I know… It’s not necessarily a bad thing.

ClickMagick is basically a way to get as much tracking data as possible mainly through a link. As a serious online marketer, you would love to get as much data as you possibly can get when someone clicks your links.

And, ClickMagick makes it extreamly easy.

The best way to find out what it offers is to try ClickMagick free for 14 days. So in case you are not confident if this is what you need, give it a test-run first.

One of the best things I like is the Experts Academy where thousands of dollars worth of online marketing training are available for free.

No matter which platform you use for your marketing, you’ll find training that teaches you exactly what you need to become highly successful. These trainings are provided by 6, 7, and sometimes 8-figure marketers.

Best ClickMagick Features

1.		14-Day Free Trial on All Accounts
2.		Easily Track Your Entire Sales Funnel
3.		Use Tracking Links or Your Own URLs
4.		Track Your Phone Sales
5.		Cross-Device Tracking
6.		Phone Sales Tracking
7.		Unlimited Custom Tracking Domains
8.		Easy-To-Use, Real-Time Stats and Reports
9.		Advanced Geotargeting & Mobile Optimization
10.		Conversion Tracking Of Any Goal Or Sale
11.		Automated & Intelligent Split Testing
12.		Best-In-Class Automated Bot Filtering/Blocking
13.		Click Fraud Monitoring & Traffic Quality Analysis
14.		Multi-Mode Link Rotators
15.		Add Retargeting Pixels To Any Link
16.		Lightning-Fast Link Redirects
17.		Dynamic Affiliate Links
18.		Postback / Webhook / Server-To-Server Tracking
19.		Dynamic Ad Network Token & Sub-ID Passing
20.		Facebook Sharing – Custom Text & Image
21.		Google Analytics Compatible
22.		Public Stats Sharing
23.		Import/Export Your Data and Stats
24.		New Features Monthly Based On User Feedback
25.		Growing Tutorial & Training Video Library
26.		Fanatical US-Based Support Team
27.		Pricing Starting from $27/Month Only

Yes, that was a long ride. I understand.

In short, it has the potential to drastically increase your ROI.

With all the time saved by removing yourself from manually analyzing every link and shifting your focus on ClickMagick, you can get more work done in less time.

Wondering if it would be hard to learn how to use ClickMagick?

Here’s the thing:

You don’t become an expert without ever trying.

And, you don’t have to learn everything on day 1. Probably, you don’t even need all the functions it offers. And, keep in mind that ClickMagick offers a generous 14-day free trial that you can take advantage of.

Overall, it’s quite easy to learn with hundreds of tutorials with lots of screenshots and videos that cover almost everything you would ever want to know.

So it shouldn’t be hard to get started right now.

Like everyone, the next question that would usually come to your mind is how much it’s going to cost you. Or, if there’s a discount or a way to save money.

First, take a look at the pricing:

ClickMagick Pricing

Before I tell you anything about the pricing, you should know that there’s a 14-day free trial available with every ClickMagick plans.

The Starter Plan which is the cheapest one costs only $27/month.

The picture above clearly explains the features of each plan.

1. Starter plan – $27/month – track up to 10,000 clicks
2. Standard plan – $67/month – track up to 100,000 clicks
3. Pro plan – $97/month – track up to 1,000,000 clicks

Clearly, ClickMagick offers three different pricing plans for different marketers based on how many clicks you may want to track each month.

While the cheapest Starter plan ($27/m) lets you track 10,000 clicks/month, the costliest Pro plan ($97) lets you track as many as 1 million clicks/month.

Please note that each plan comes with different set of features.

Now, you might be wondering if there’s a way to save more money. Then, I’ve good news for you. First, you should go for a free 14-day trial (link below).

Going for a free trial will save your money for 14 days.

Later, decide to go for annual plans by making sure you click on the section that says: Save about 25% with a yearly plan. Pretty simple. Isn’t it?

Don’t forget the fact that you can always get your money back within 30 days.

But, I don’t think it will be needed.

Yes, that’s how much you are going to love it. Check it yourself.

2. Voluum Tracker

If you are looking for a robust link tracking software as powerful as ClickMagick, I must tell you that you shouldn’t miss Voluum Tracker.

It offers one of the most sofistcated link tracking systems out there.

Now the question that may come to your mind is this:

Why did I put it in the 2nd place instead of giving it the #1 ranking.

The reason?

It’s NOT because Voluum doesn’t perform as good as ClickMagick. And, it’s not because of any reason your intelligent mind may be trying to guess.

Here’s why I’ve put it in the 2nd place:

1. The cheapest Voluum plan costs $69/month – costlier than ClickMagick
2. Voluum doesn’t offer a 14-day free trial as ClickMagick

Apart from these 2 reasons I don’t think there is any other way to differentiate the platforms in a way that would negatively impact your marketing efforts.

And, that’s definitely not my purpose.

In short, you should see similar performance with both the tools.

Let’s be honest…

…differences are inevitable when you are comparing two completely different platforms. But honestly, both tools are as powerful as you can expect.

The best way to make a confident decision on which tool you’d love to use is to take a deep look at the features both tools offer and compare them side by side.

To help you out and make the task easier, I’ve gladly taken the time to put together a list of the key features Voluum offers.

I promise you’ll love it. Let’s dive right in:

Voluum Key Features

1.		Track Paid and Organic Traffic without the Initial Redirect.
2.		Measure the Impact of Your Banner Ads
3.		Hassle-free Campaign Set Up with 50+ Templates
4.		Set Multiple Conversion Types to Track All Actions
5.		Secure Your Affiliate Tracking Domains with SSL
6.		Multiple Cost models like CPC, CPM, CPA or Revshare.
7.		Manual Conversion Upload and Cost Update
8.		Landing Page Protection Script
9.		Instant Reports & Access Up to 30 Data Points
10.		Data Grouping & Drilldown
11.		Get the Most Detailed Information About Every Single Visit.
12.		Updates by Mobile Push Notifications for Instant Action
13.		Track Your Spend & Revenue in Multiple Currencies
14.		Manage Entities and Generate Reports Using REST API with JSON.
15.		Traffic Distribution AI and Rule-based Targeting
16.		Run A/B Tests Automatically
17.		IP/UA Filtering, Conversion Cap & Redirect Webhook
18.		Detect Suspicious Visits and Clicks
19.		Share Your Live Data Safely and Hassle-free
20.		Workspaces to Organize Your Work in a Team
21.		Invite Your Partners to Collaborate
22.		Listicle Tracking
23.		Automizer to Put Your Campaigns on Auto-pilot
24.		Growing Resources & Training Video Library
25.		Plans Starting from $69/Month Only

Honestly, that’s not everything there is to know.

And, I can’t explain everything in this short article for obvious reasons. To know more about Voluum and how it performs, go, get an account for yourself.

That being said, it’s now time to learn about how much it’s going to cost you.

Voluum Pricing

Here’s what you need to know:

Voluum Tracker offers 3 different plans based on how many events (the number of visits, clicks, and conversions) you would want to track.

In addition to this, there is a plan for agencies when you’ll need to track more than 10 million events per month. It’s going to be an individual contract.

The Agency plan starts from $999/month.

That being said, let’s have a look at the different pricing plans it offers:

Please note that the prices you see in the image above are for annual plans.

Going for annual plans will help you save money.

In case you want to go for monthly plans, here they are:

1. Discover plan – $69/month for tracking 1 million events
2. Profit plan – $149/month for tracking 3 million events
3. Grow plan – $449/month for tracking 10 million events

Most of you are not going to be sending more than 10 million clicks per month. That’s quite enough volume of clicks to be tracked.

Overall, Voluum is an advanced link tracking tool (they call it ad tracking software). But, it’s the same thing no matter how you call it. (click/link/ad tracking)

And, here is something you should be aware of:

Many Voluum users complain that you don’t get a refund even after hours of making a purchase. It seems they don’t want to give refunds.

Instead they prefer to solve the users’ issue.

3. ClickMeter

If you are looking for a more affordable link tracker than Voluum, ClickMeter is the software that should be on your radar.

Similar to ClickMagick and Voluum, ClickMeter can also track your visitors, link clicks, conversions, and help you efficiently optimize your ad campaigns.

Unfortunately, there is no free trial offered like ClickMagick.

Any good news?

Yes! Of course. You can receive a complete refund within 30 days if you are not satisfied with how it performs, or if you don’t think it’s for you.

And, you won’t be asked any question. Pretty cool right?

But I’m sure, getting a refund is not your purpose. It just makes you feel confident before you want to invest your hard-earned money into something.

Listen:

ClickMeter wouldn’t disappoint you – it just won’t happen.

But why should you listen to me?

I understand… I understand, you don’t know me. You can’t trust me.

You don’t have to…

With 30-day money-back guarantee, you have enough time to evaluate the tool yourself and decide if you are going to love it or hate it.

Yes, that’s what I want you to do. Experience it yourself.

I know… I know it’s not enough to convince you. You would love to know more about it. Or if I have to be more accurate…

You want to know about the best features it offers.

Let’s jump right in:

ClickMeter Best Features

1.		Collect the Maximum Data from Clicks on Your Links
2.		Conversion Funnel
3.		Configurable cookies
4.		Track Multiple Conversions, Product ID
5.		Track Custom Parameters
6.		Track Conversion Value and Commission Amount
7.		Multiple and Parametric Piggyback URLs for Conversions
8.		Split Testing Available
9.		Mask IP and Don’t Track Sensible Data if Selected
10.		Prevent Certain Events from Being Reported
11.		Prevent Tracking of Malicious Clicks
12.		Google Analytics Compatibility
13.		Select and Compare Different Timeframes
14.		Compare Results from Different Data Points
15.		Verify Which Conversion Process is Working Better
16.		Conversion comparison table
17.		Detailed Data Point Reports
18.		Clicks Composition Bar
19.		Easily Check Conversion Rate
20.		Global search
21.		Target by Country/language/device type/user type
22.		Password Protected Redirect
23.		Dynamic Redirect
24.		Different Destination for Repeated Clicks from Same IP
25.		Different Destination for Repeated Clicks from Same IP
26.		URL Encryption, Customizable Page Title
27.		Referral Wiping, Branded Tracking Links
28.		Editable Destination URLs
29.		Export in Excel (CSV)
30.		Report Shortcuts
31.		Real Time Notification for Specific Events
32.		Tag Your Links and Campaigns
33.		Integrate with Popular Ad Networks
34.		Comaptible with 400+ Affiliate Networks
35.		Reports Sharing Privately or Publicly
36.		Plans Starting from $19/Month Only

That was quite long. I know. Interestingly, this is NOT the end. There are more than 100 incredible features ClickMeter offers.

And, if I am not wrong, you’ll now be interested to know:

How much is ClickMeter going to cost you?

As already mentioned before, this is a cheaper alternative to the tools I already discussed before. That being said, you’ll quickly notice that it performs as good as other expensive link trackers out there.

Honestly, it may not be as powerful and feature-rich as ClickMagick or Voluum, but it does the job efficiently. In most cases, what it offers should be enough.

Without wasting any more time, let’s jump into the pricing.

ClickMeter Pricing

Interestingly, the cheapest plan starts at only $19/month.

At a price point of only $19/month (which is very affordable for most beginners), you can track as many as 5,000 events every month.

With ClickMeter, you can track up to 1 billion events per month.

Yes! that’s a billion with a B.

You are probably thinking, “Wow, that’s awesome.” Then you’re right, it is.

Here’s how much it’s going to cost you:

1. Medium plan – $19/month to track up to 5,000 events
2. Large plan – $99/month to track up to 200,000 events
3. X-large plan – $349/month to track up to 2,000,000 events

The image above clearly explains how much you are going to spend on ClickMeter if you decide to use it for your online marketing campaigns.

Overall, it’s an excellent tracking tool with reasonable pricing.

The best thing I like about ClickMeter is that it’s the cheapest option while being powerful enough to give tough competition to its competitors.

And, with 30-day money back guarantee, there no way you can miss this.

Do you think that these are the only link trackers available online?

Wrong.

In fact, there are many web-based link tracking services out there.

Here’s the fact:

I really don’t want to make you confused with a bunch of low-quality tools that don’t work. It’s the only reason why you see only a few link trackers on my list.

There are many other tools out there. And, some of them are pretty good too.

Let’s be honest:

You won’t need a list of dozens of link tracking tools. You don’t have enough time to review them all. And, most of them sound the same anyway.

What you really need is only 1 tool that can efficiently do the job.

Did you see what I did here?

I’ve chosen the best ones for you. I’ve put myself through the pain of doing the research. That’s how much I love you and I’m sure you can feel it by now. 🙂

Now it’s completely your choice.

But really, I don’t want to make you feel like you are missing something. So here are a few more tools that deserve your attention.

4. FunnelFlux – Plans start from $49/mo with a 30-day trial
5. ThriveTracker – Plans start from $35/mo with a 14-day trial
6. AdsBridge – Plans start from $29/mo with a 14-day trial
7. BeMob Tracker – Plans start from $49/mo with a free account
8. Improvely – Plans start from $29/mo with a 14-day trial
9. Trck.me – Plans start from $29/mo
10. LinkTrcker – Plans start from $7/mo
11. RedTrack – Plans start from $41/mo with a 14-day trial
12. ClixTrac – Free banner and link tracking service
13. Sniply – Plans start from $29/mo with a 14-day trial

And, here’s a few link shorteners that provide tracking:

14. Bit.ly – Premium Plans start from $29/mo with a free plan
15. Rebrandly – Premium Plans start from $29/mo with a free plan
16. T2M- Premium plans start from $9.99
17. Hyperlink – Premium plans start from $39

My Final Words

So here we are… near the end of this article.

And, my final word is this:

Use a link tracking tool right now if you are not already using it. So far, I have shared the list of my best choices. Really, you can’t have an excuse now.

If you are still wondering if you should track your links, understand this:

Link tracking is essential.

This is what separates the men from the boys in online advertising.

It allows you to optimize your ad campaigns so that you can make more money from your ad investments. In order to be successful and get the best ROI, you really have to know which ads are performing well and which ads are not.

Here are a few questions you’ll often find yourself asking:

1. Which ads are making me more money?
2. Which ads are not performing?
3. Which ads are wasting your money?
4. Which country is driving the most conversions?
5. Which devices are working well – is it desktop, laptop, or mobiles?
6. Which pages your visitors are checking out?
7. Which links they are clicking or how they are behaving?

These are just a few of many important questions a good link tracking software can answer. And, this is how you can make informed decisions.

The result?

Better ROI, more money and of course, peace of mind.

Honestly, you can choose any of the tools discussed here. That’s completely your decision. Each tool is powerful in its own way.

And, if you haven’t made a choice yet, here’s my #1 recommendation:

ClickMagick – My #1 choice.

This is the best and most sophisticated link tracking tool, in my opinion. I’ll surely recommend you check it out right now.

Lastly, my question to you is this:

Did you enjoy reading this article? Or I should say, did you find value?

Please share this article if you did. It really helps me.

But don’t worry!

I wouldn’t mind even if you don’t. I promise next time when you visit this site again, there would be another value-packed article waiting to be read by you.