Want to build your personal brand using the power of blogging? Let’s find out the exact steps you need to follow to build your brand online.
First, let’s face these questions:
- Why should I invest in your brand?
- What’s your brand?
- How will it change me as a person?
These are just a few questions that come to our mind before buying any products or service online. We want to know the impact of the brand on our lifestyle. Or, to be more accurate, how it’s going to make our life better.
If we don’t know the details, neither will we invest money in it and nor our time. But how can you let your customers know about your brand in an easy way?
You can do it through Blogging.
Yes, that’s true!
Blogging is one of the easiest ways to educate your customers and attract them towards your brand. Don’t know how to start a blog?
Read this: How to Start a Blog Step by Step as a Beginner?
And, here’s the interesting part of blogging:
You write it, you create it, you publish it and when people read it they got your message. They start knowing your brand and its benefits.
And gradually education leads to buying the product.
Isn’t that great?
But the question is how to build your brand using blogging?
Blogging is more than creating a website and writing for it. If you take it as a tool to talk to your customers, you’ll find that your words are making an impact.
Customers will engage with your brand and drop queries to know more about it. But at the same time, you also need to stay consistent.
Because you should show your audience that your brand cares about their needs and offers solutions according to the requirements.
If you own a personal brand, here’s how blogging can help you grow.
Step 1: Know Your Brand
Before you start building your brand, you must know what’s that one particular niche you want to be known about?
Is it digital marketing?
Find that one niche and stick to it. Make sure you’re confident about the topic you choose because your all blogs will be on that particular topic.
Google the competition for your topic.
And of course, it’s good to know the popular search queries for it.
You can use tools like Uber Suggest, Google Keywords Planner, or Google Trends to know the most important keywords in your niche.
Get a free trial on SEMrush to work on every aspect of online marketing.
Want to know when you are ready to build your brand?
It’s when you’ve found your niche and studied the competition. Yes! that’s right. After all, choosing a niche is the most essential part.
Step 2: Add a Personal Touch
Your personal brand isn’t a corporate blog. You have to be transparent about it by adding a personalized style to your blog.
For example, if you see this Seth Godin’s website, you’d see that he’s using his name, opinion, voice, knowledge to build his followers. It’s all about him.
But another best thing you’ll notice is that his brand is focused on “You.”
Mostly on these topics:
- How to be an impactful digital marketer?
- How to create better?
- How to live better?
- How to cut the clutter?
By using his personal voice, he’s helping people to improve. And that’s how he’s becoming a ‘people’s person.
You also need to adopt this strategy to create your brand voice.
Slowly and gradually, you’ll see that your brand is making the noise.
One valuable tip is to blog consistently to make your audience heard about your brand. By being with them and helping them grow, you’ll see that your brand reach is increasing with time. And, that’s what you want, right?
Step 3: Start Writing
Once you’re clear about your brand voice, it’s time to start a blog.
Don’t worry it’s not a tough part.
To make it easier for you, I’ve created an easy-to-follow step-by-step blog creation guide here: How to Start a Blog Step by Step as a Beginner?
After setting up your blog, you need to start writing because the more you write, the better will be your results.
Pick up the questions your audience is desperate to know about.
Or you might have some great information to share with your audience. How about starting with that? Write, write, write…Edit and Publish it.
In the initial stage of blogging, you need to write a lot because it will not only improve your website’s SEO, but also give you more content, and let you communicate with your readers on a regular basis.
If it’s possible, post three times a week to stay more available to your audience. But while you write, here are some factors you should always consider.
- Keep it conversational
- Add call-to-action
When you’re writing, of course, you should prioritize your audience first.
But SEO is highly essential to your blog’s success.
Because SEO optimized blogs keep on giving you traffic in the long-run.
For example, if you’ve written a blog post on “How to Choose a Profitable Niche for Your Blog?” but haven’t included the relevant SEO keywords, it would never rank.
Without SEO, you’d only get short-term exposure.
And that’s exactly why you should focus on SEO from day 1.
And proper SEO can drive a lot of traffic to your blog. So, always start with searching the relevant keywords on your topic and include them in your blog.
Gone are the days when people loved reading the blogs written in a story format without paragraph breaks.
Now, the attention span of readers is pretty short.
They like to read blogs that aren’t long, have line breaks, and include headings, and subheadings that properly explain the subject.
A blog with headings keeps the user engaged till the end.
So, the tip is to start with a strong introduction, keep short paragraphs, and include headings in your blog to make it skimmable.
Some of the readers will come to your blog and skim it to get the idea of the blog. You should always keep this factor in mind.
3. Keep it Conversational
When writing a blog you should write like you’re talking to your audience. Imagine they are sitting in front of you.
The strategy here is “You.”
When you make your readers realize that you’re thinking about their benefits and are directed to them, they will stay with you till the end. Keep your tone conversational so they don’t feel left out.
When you create a one-to-one connection with your readers, that’s where they start interacting with your brand.
This is the first process of winning the readers trust on your brand.
Also, if you keep asking them some questions in between your blog posts, they’ll actively engage with the content.
4. Add Call-to-Action
Although you’re writing for your audience, the purpose is to bring them to your services or product. The primary purpose here is to tell them how your solutions can help them solve the problems they have.
If you don’t add a CTA, how will your audience know about your services?
Many bloggers make this mistake of not adding a CTA.
But you shouldn’t.
See this copyblogger’s blog, how they are ending the blog with another read to keep the audience hooked on their website.
That should be your strategy too.
Step 4: Promote Your Blog
Now, after giving a lot of time to writing and publishing for your blog, you need to start promoting your blog. This step is important because if you don’t, all your efforts will just go in vain. You won’t be able to build a brand.
There are a lot of networking channels starting from Facebook.
You don’t need to be everywhere but you can choose 2-3 specific platforms which resonate well with your niche.
Create your brand accounts on those platforms and connect with the people.
Note that every platform has its unique set of requirements so you need to repost your blog according to the social channel you choose.
For example, on Facebook, you can post a blog link but on Instagram, you need to do it with a picture. And on Pinterest, you will need an infographic.
So, repurpose your blog according to the channels and then, share.
You won’t get instant results but the active posting on social media channels will help in building your followers and staying prompt to their queries.
Step 5: Write for Others
Guest Blogging is also another credible way to promote your blogs. All you need to do is to contribute a write-up to another website that is relevant to your niche.
And when your guest post is accepted, you’ll have the opportunity to attract a wide audience to your website by adding your website link in the author bio.
To start with this you need to search websites that work in the same niche as yours. Go to their “Write for Us” section and read the guidelines to write for them.
Take this query in the screenshot for example:
By writing your niche with the write for us query, you’ll get all the relevant websites that allow guest contributions.
Pitch them with an interesting idea and show interest in their website. Let them know that you follow their website and really want to be a contributor to their site.
Guest blogging also gives you the opportunity to create relationships with other influencers. On the other hand, it also helps to enhance your writing skills.
And the best part?
It builds your audience.
If the website you’re contributing to has a high domain authority, then a link from them will improve your search engine ranking as well.
Other than that, you can also contribute to sites like Quora and Reddit.
But you know what?
You shouldn’t aim to get a backlink only but add value to their sites by adhering to their guidelines. That’s an important point.
So here’s the final words you should really focus on:
It Will Take Time
Blogging never generates instant results. It’s a process that takes time. You never know it can take up to 6 months or a year or two to get results.
But you should never Give Up.
All the successful blogs like Huffington Post, Thrive Global, Mashable or others don’t start making rounds right after their first post.
It took them years to build their brand.
And you can too.
The key is to stay consistent in writing and never lose your motivation.
One other most valuable tip is to focus on the quality and uniqueness of your blog. There are over a billion blogs on the Internet. Think about it. If your blog looks and feels similar to others, why would people read it?
Keep going and keep creating.
One day your personal brand will be all over the world and you’d get tired of writing the Thank You note to your followers.
All the Best and over to you now…
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