DIY SEO Software

SEO is complex and it’s always changing, making it challenging for businesses to keep up with the latest trends and best practices.

Fortunately, there are many DIY SEO software tools available that can help businesses improve their search rankings and get more traffic. In this article, we will explore the 10 best DIY SEO software tools available.

We’ll start with Semrush, the most recommended for beginners.

Semrush is a comprehensive digital marketing toolkit that offers tons of tools for SEO, PPC, social media, content marketing, and more.

It is one of the most popular SEO software tools available, and for good reason. With SEMrush, users can conduct keyword research, track their website’s search rankings, analyze their competitors’ websites, and more.

SEMrush offers both a free and paid version of its software.

In addition to SEMrush, there are many other DIY SEO software tools available online that can help businesses improve their search rankings.

From user-friendly SEO auditing tools to advanced analytics platforms, there is no shortage of options to choose from.

So, let’s explore the 10 best DIY SEO software tools available.

1. Semrush

SEMrush SEO Tool

Semrush is a powerful SEO software that offers a wide range of features and tools to help businesses optimize their online presence. It’s designed to help users with keyword research, site audit, backlink analysis, and more.

Semrush is trusted by over 7 million SEO marketers and bloggers worldwide and is considered one of the best SEO software available.

Features and Tools

Some of the key features of SEMrush include:

  • Keyword Research: SEMrush offers a powerful keyword research tool that allows users to find profitable keywords for their business. With SEMrush, users can analyze keyword trends, identify long-tail keywords, and find related keywords to expand their content strategy.
  • Site Audit: SEMrush’s site audit tool helps users identify technical issues that may be affecting their website’s performance. The tool analyzes site structure, crawlability, and other factors to provide actionable insights for improving site health.
  • Backlink Analysis: SEMrush provides a backlink analysis tool that allows users to analyze their website’s backlink profile. With this tool, users can identify high-quality backlinks, monitor competitor backlinks, and find link building opportunities.
  • Content Marketing: SEMrush offers a suite of content marketing tools to help businesses create and optimize their content strategy. With SEMrush, users can analyze their competitors’ content, find new content ideas, and optimize their content for search engines.

Read All Semrush Benefits Here

Pricing and Plans

Semrush plans include:

  • Pro: The Pro plan is ideal for small businesses and freelancers. It includes basic features such as keyword research, site audit, and backlink analysis. The Pro plan starts at $119.95 per month.
  • Guru: The Guru plan is ideal for growing businesses. It includes all the features of the Pro plan, as well as content marketing and competitor analysis tools. The Guru plan starts at $229.95 per month.
  • Business: The Business plan is ideal for large businesses and agencies. It includes all the features of the Guru plan, as well as API access and white-label reporting. The Business plan starts at $449.95 per month.

SEMrush also offers a 7-day free trial for users to test out the software before committing to a plan. They also give a lifetime deal.

Read — Analysis of Semrush Pricing Plans

2. Ahrefs

Ahrefs SEO Tool

Ahrefs is a powerful and comprehensive SEO toolkit that provides a wide range of features for website analysis, keyword research, and backlink analysis. It is an all-in-one SEO solution that can help website owners.

Site Audit and Analysis

Ahrefs provides a comprehensive site audit feature that scans a website for over 100 common SEO issues that could be hurting its rankings.

It also provides a detailed report on the website’s overall health, including information on crawlability, indexability, and mobile-friendliness. The tool also provides suggestions for improving the website’s on-page SEO, such as optimizing title tags, meta descriptions, and header tags.

Competitor Research Capabilities

Ahrefs also offers powerful competitor research capabilities that allow users to analyze their competitors’ backlink profiles, keyword rankings, and content strategies. Users can enter a competitor’s domain into the tool and get a detailed report on their backlink profile, including the number of backlinks, referring domains, and anchor text distribution.

The tool also provides information on the competitor’s top-performing pages and the keywords they are ranking for.

Overall, Ahrefs is a comprehensive SEO toolkit that provides a wide range of features for website analysis, keyword research, and backlink analysis. It is a must-have tool for any serious SEO professional or website owner looking to improve their website’s search engine rankings and drive more traffic to their site.

Read — Semrush vs Ahrefs

3. Moz Pro

Moz Pro SEO Software

Moz Pro is an all-in-one SEO software that offers a comprehensive suite of tools to help users optimize their websites for search engines.

With Moz Pro, users can discover quality keywords, optimize content, track rankings, and analyze their competition.

Keyword Research and Tracking

One of the standout features of Moz Pro is its keyword research and tracking tools. Users can discover new keywords and track the performance of their existing keywords over time. Moz Pro also provides keyword suggestions and helps users identify keyword opportunities that they may have missed.

SEO Insights and Reporting

Moz Pro also offers powerful SEO insights and reporting tools. Users can monitor their website’s performance, track their rankings, and identify technical SEO issues that may be affecting their website’s search engine visibility.

Moz Pro also provides detailed reports that users can use to communicate their SEO progress to their team or clients.

Overall, Moz Pro is a user-friendly SEO software that offers a comprehensive suite of tools to help users optimize their websites for search engines.

With its powerful keyword research and tracking tools, as well as its SEO insights and reporting tools, Moz Pro is an excellent choice for anyone looking to improve their website’s search engine visibility.

4. Serpstat

Serpstat SEO Tool Homepage

Serpstat is an all-in-one SEO platform that offers a variety of tools for conducting keyword research, competitor analysis, backlink analysis, site audits, rank tracking, and more. It was founded by Oleg Salamaha and has been trusted by over 850k users.

Backlink Analysis

One of the standout features of Serpstat is its backlink analysis tool. This tool allows users to analyze their own backlinks as well as those of their competitors. Users can view detailed information about each backlink, including the source URL, anchor text, domain authority, and more.

This information can be used to identify high-quality backlinks and to develop a strategy for building more backlinks to their own site.

Rank Tracker Functionality

Another useful feature of Serpstat is its rank tracker functionality. This tool allows users to track the rankings of their keywords over time.

Users can view their current rank, as well as historical data and trends.

This information can be used to identify areas of improvement and to develop a strategy for improving their search engine rankings.

Overall, Serpstat is a powerful all-in-one SEO platform that offers a variety of tools for improving website visibility and search engine rankings. Its backlink analysis and rank tracker functionality are particularly useful for website owners looking to improve their SEO strategy.

5. Majestic

Majestic SEO Tool

Majestic is an SEO software tool that specializes in link analysis, making it a perfect addition to any DIY SEO toolkit. Unlike all-in-one tools like SEMrush or Moz Pro, Majestic is all about backlinks.

Backlink History Checker

Majestic’s Backlink History Checker allows users to see the number of backlinks a website has accumulated over time. This feature is particularly useful for tracking the success of a website’s link building efforts. It also allows users to identify trends in their backlink profile and adjust their strategy accordingly.

Site Explorer

Majestic’s Site Explorer is another valuable tool for DIY SEO.

It allows users to explore a website’s link profile in-depth, including the number of backlinks, referring domains, and anchor text distribution. This information can be used to identify areas for improvement in a website’s link building strategy, as well as to identify potential opportunities for new backlinks.

Overall, Majestic is a valuable addition to any DIY SEO toolkit, particularly for those focused on link building.

Its specialized focus on backlinks allows for in-depth analysis and insights that can help improve a website’s search engine rankings.

6. SpyFu

SpyFu SEO Tool

SpyFu is a powerful SEO and PPC competitor keyword research tool that allows users to analyze their competitors’ search marketing strategies. It provides a comprehensive suite of SEO and PPC tools, including keyword research, backlink outreach, competitive analysis, and custom reporting.

PPC Competitor Tracking

With SpyFu’s PPC competitor tracking, users can gain insights into their competitors’ PPC campaigns, including their ad copy, keywords, and budget.

This information can be used to optimize their own PPC campaigns and gain a competitive advantage.

Users can also use SpyFu’s PPC competitor tracking to identify new keywords and ad copy ideas to improve their PPC campaigns.

The tool provides a list of profitable keywords that their competitors are using, along with their ad copy and landing pages.

SEO Competitor Analysis

SpyFu’s SEO competitor analysis tool allows users to analyze their competitors’ SEO strategies, including their organic search rankings, backlinks, and content. Users can use this information to optimize their own SEO strategies and improve their search rankings.

With SpyFu’s SEO competitor analysis, users can identify their competitors’ top organic search keywords, along with their search volume and ranking position. They can also see their competitors’ backlinks, including the number of backlinks, domain authority, and anchor text.

Overall, SpyFu is a powerful competitor keyword research tool that provides users with valuable insights into their competitors’ search marketing strategies. Its PPC competitor tracking and SEO competitor analysis tools make it an essential tool for any SEO or PPC campaign.

Read — Semrush vs SpyFu

7. KWFinder

Mangools Homepage Image

KWFinder is a powerful keyword research and analysis tool that helps website owners and digital marketers to identify the best long-tail keywords to target. It is an excellent alternative to Google Keyword Planner and offers a range of features to help users find profitable keywords.

Find Long-Tail Keywords

One of the key features of KWFinder is its ability to help users find long-tail keywords. Long-tail keywords are longer and more specific search terms that have less competition and are easier to rank for.

KWFinder provides users with a list of long-tail keywords related to their primary keyword, along with important metrics such as search volume, CPC, and keyword difficulty.

SERP Analysis and SEO Metrics

Another useful feature of KWFinder is its SERP analysis and SEO metrics.

The tool provides users with a detailed analysis of the top search results for a particular keyword, including the number of backlinks, social signals, and domain authority. This information can help users to identify the level of competition for a particular keyword and determine whether it is worth targeting.

KWFinder also provides users with a range of other SEO metrics, including average monthly search volume, CPC, and keyword difficulty.

These metrics can help users to identify the most profitable keywords to target and optimize their content accordingly.

In summary, KWFinder is a powerful keyword research and analysis tool that can help website owners and digital marketers to find profitable long-tail keywords and optimize their content for better search engine rankings.

With its user-friendly interface and range of features, KWFinder is an excellent choice for anyone looking to improve their SEO strategy.

8. Google Search Console

Google Search Console is a free tool. It’s provided by Google to help website owners monitor and maintain their website presence in Google Search results.

It’s crucial for understanding how Google views your site and optimizing its performance in search results. So, it’s critical to use it for SEO.

Google Search Console offers insights into how your site appears in search results and how visitors find your site. It helps identify issues that could affect your rankings, such as crawl errors or security issues, and provides data on your site’s search traffic, including which queries bring users to your site.

GSC Features and Tools

  • Search Performance Analysis: Google Search Console provides detailed reports on how your site performs in Google Search, including impressions, clicks, and the average position of your pages.
  • URL Inspection: This tool allows you to check how Google crawls, indexes, and serves a specific URL on your site. It’s helpful for diagnosing issues and ensuring that Google can access your content.
  • Sitemaps and Index Coverage: Submit your sitemaps directly through Google Search Console to ensure Google is aware of all your site’s pages. The Index Coverage report shows which pages are successfully indexed and highlights any problems.
  • Mobile Usability: With the increasing importance of mobile-friendliness, this tool checks your site for issues that might affect its usability on mobile devices.

GSC Pros and Cons


  • Free to use, making it accessible for all website owners.
  • Directly integrates with Google, providing accurate and valuable insights into how your site is viewed by the search engine.
  • Offers actionable recommendations for improving your site’s performance in search results.


  • Can be overwhelming for beginners due to the amount of data.
  • Some features require a technical understanding of SEO and web development to be fully utilized.

GSC Pricing

Google Search Console is a free tool provided by Google. There are no fees associated with using this service, making it a valuable resource for businesses of all sizes to improve their website’s search engine optimization.

In short, Google Search Console is an essential tool for SEO.

9. Ubersuggest


Ubersuggest, a robust SEO tool developed by Neil Patel, is designed for keyword research, competitor analysis, and SEO audit. Its user-friendly interface and comprehensive data make it suitable for both beginners and seasoned marketers aiming to enhance their online visibility.

Ubersuggest offers valuable insights into the strategies that work for competitors, helping users to adapt and refine their own strategies.

This tool is particularly effective for finding long-tail keywords that have lower competition but can drive targeted traffic to your website.

Read — Semrush vs Ubersuggest

Ubersuggest Features and Tools

  • Keyword Suggestions: Ubersuggest provides a plethora of keyword ideas based on a seed keyword, including search volume, competition, and seasonal trends. This helps in identifying keywords that are both relevant and achievable.
  • SEO Audit: The site audit feature reviews your website to identify SEO issues that might be hindering your site’s performance on search engines, offering actionable recommendations for improvement.
  • Competitor Analysis: Ubersuggest allows users to peek into their competitors’ SEO strategies, including the keywords they rank for, the backlinks they’ve acquired, and their overall online presence.

Ubersuggest Pros and Cons


  • Offers a free version with valuable features for users.
  • User-friendly for non-experts to understand and implement SEO strategies.
  • Provides detailed data on keywords, including search volume and SEO difficulty, which aids in strategic planning for SEO.


  • The free version has limitations in terms of features and the number of searches or reports you can run.
  • Data accuracy can sometimes vary.
  • Advanced features require a paid subscription.

Ubersuggest Pricing

Ubersuggest offers both free and paid versions. The free version provides basic features, making it a great starting point for newbies. For advanced features and unlimited access, Ubersuggest has several pricing plans:

  • Individual Plan: Suitable for small businesses managing one to three websites, with prices starting from around $29 per month.
  • Business Plan: Designed for businesses managing four to seven websites, with pricing around $49 per month.
  • Enterprise/Agency Plan: Tailored for larger businesses or agencies managing more than eight websites, with prices starting at approximately $99 per month.

Each paid plan offers a 7-day free trial, allowing users to test the advanced features before making a commitment.

Overall, Ubersuggest is a versatile SEO tool that caters to various needs, from keyword research to competitor analysis.

Its balance of free and paid features makes it accessible to both beginners and professionals looking to drive more traffic to their websites. Whether you’re working on a tight budget or ready to invest in your website’s SEO, Ubersuggest provides options that can fit your needs.

10. Yoast SEO

Yoast SEO is a widely recognized plugin for WordPress websites, focused on improving site SEO with an emphasis on creating content that is both search engine and user-friendly. Its popularity stems from its ease of use and effectiveness in guiding website owners through the SEO process, making it a favorite among bloggers, small business owners, and digital marketers.

This plugin offers a comprehensive suite of tools to optimize your website, from meta tags and titles to readability and content analysis.

Yoast SEO is particularly noted for its focus on helping users produce high-quality content, which is a critical factor in SEO success.

Yoast SEO Features

  • SEO Analysis: Provides actionable recommendations to optimize your content for specific keywords, including suggestions for meta descriptions, title tags, and keyword density.
  • Readability Analysis: Yoast SEO evaluates the readability of your content, offering suggestions to make it easier to read for your audience, which can improve user engagement.
  • XML Sitemaps: Automatically generates XML sitemaps, making it easier for search engines to crawl and index your site.
  • Breadcrumb Navigation: Helps you set up breadcrumb navigation to improve user experience and site structure, which can positively impact your site’s SEO.

Yoast SEO Pros and Cons


  • User-friendly interface, making it accessible for beginners.
  • Comprehensive content analysis tools that guide users in optimizing their content for search engines and users.
  • Regular updates and strong support ensure compatibility with the latest SEO standards and WordPress versions.


  • The free version is somewhat limited in features, prompting users to upgrade to the premium version for full functionality.
  • Can be resource-intensive, potentially affecting site performance.
  • The plugin’s suggestions are based on general SEO principles, which might not be tailored to specific niche or industry nuances.

Yoast SEO Pricing

Yoast SEO offers a free version with basic SEO features, which is suitable for starters and small websites. For advanced features and more comprehensive SEO tools, Yoast SEO Premium is available:

  • Yoast SEO Premium: The premium version is priced at approximately $89 per year for one site. It includes advanced features like keyword optimization for multiple keywords, internal linking suggestions, content insights, and the ability to redirect old URLs to new ones.
  • Yoast Free version: The free version is most popular amoung bloggers and website owners who use WordPress.

Yoast SEO Premium also provides access to all Yoast SEO academy courses, offering in-depth knowledge to further enhance your SEO efforts.

This is an invaluable SEO tool for WordPress site owners aiming to optimize their content and improve their SEO strategy.

Whether you’re running a personal blog, a small business site, or managing multiple client websites, Yoast SEO offers tailored solutions to help you achieve better search engine rankings and enhanced site visibility.

Best DIY SEO Software: Verdict

With the right DIY SEO software in your toolkit, you can start to piece together what works best for your website or blog. I’ve walked you through some top picks, each with its own strengths, to help you make an informed decision.

Whether you’re just starting out or looking to up your SEO game, there’s a tool out there that fits your needs and budget.

Semrush has been a great SEO companion, offering everything from keyword research to site audits, all designed to streamline your path to SEO success. It demystifies SEO, making it accessible and actionable, no matter your experience level. Read a comprehensive Semrush review here.

Choosing the right DIY SEO software can make a huge difference in how you understand and improve your site’s visibility online. It’s about finding a balance between what you need and what you can afford.

Keep in mind, the best SEO strategy involves patience, persistence, and a willingness to learn. With these tools at your disposal, you’re well on your way to boosting your site’s ranking and reaching more people.

So, dive in, experiment with what these tools offer. With the right approach and software, you’re setting yourself up for success.

Semrush Lifetime Deal 2024

  • Save up to $900 per year.
  • You get a 17% discount forever on your chosen Semrush plan.
  • No coupon needed – Auto-applied
  • Works on annual plan only.

Looking to boost your SEO, learn more about your competitors, or up your digital marketing game? Semrush lifetime deal is an affordable way to invest in Semrush and reach your goals.

Tamal Kr. Chandra

I am Tamal, a passionate blogger and the creative mind behind Digital Millions. From blogging and affiliate marketing to e-commerce and SEO, I write easy-to-follow guides and give honest advice about the best tools to build a business online and get financially free.