There are numerous ways to market and drive traffic to a website. But, guest blogging is one of the best and most effective strategies.
It performs the best to bring your blog to the forefront.
There are so many reasons for doing guest blogging and one of the major reasons is that it has the potential of helping you achieve several things at the same time. By saying this, I mean guest blogging can help you get backlinks, traffic, exposure, and brand awareness at the same time.
However, you need to realize that not all guest posts work.
When it comes to guest writing, there are things you should do and also there are many things you should avoid to get positive results.
In this article, I will tell you how to do guest blogging the right way so that you can get better results from your guest blogging efforts.
How to Do Guest Blogging That Really Get Results as a Beginner?
Firstly, practice writing articles and posts. Make sure you research your subject area properly and produce something that is of use to any person reading it.
If you are writing an article on “Ferraris” make sure that you have the right information, facts, and figures.
One of the major reasons for blogging and guest blogging is to show the world that you know what you are talking about.
You want to be seen as an authority on the subject and you can’t do that by using out-of-date information or purely anecdotal evidence.
Write for people and not for search engines as it is the people who will read it. There is a real danger of some authors writing for the SEO benefits alone.
By doing this, all that will happen is your article will be stilted and badly written. The modern search engine algorithms will pick up on this, even if the blog editor or website owner doesn’t.
Make sure that the article you write is unique. If you don’t know it yet, Google hates duplicate content and you will be penalized for it.
Also, any blog editor or website owner should run your article through CopyScape to check if it is unique or not.
With unique content in mind, please do not be drawn into the idea of article spinning, to turn your one article into a hundred, all with slight variations.
Despite the assurances of the article spinning sites, a spun post does not read well and may cause it to be rejected.
Also, by guest blogging, you are entering into a relationship of implied trust with the blog or website owner. You will be promising them that your content is unique and not spun. If you try and pull the wool over their eyes at the start and are found out, it will be the end of it.
Remember, blogging is about being a part of a community, and within that community, people talk. Spammers soon get a bad reputation and that news will get around.
If there is a blog that you would like to write a guest article for then contact them and start some communication.
Popular blogs and websites will be inundated with requests from other bloggers so mark yourself out from the crowd.
Ask them if they would like you to write a guest blog and on what subject. Discuss topics, headlines, and content. Find out how they like it done and respect their wishes.
Ask them about backlinks, if they allow them, where they would like them placed, and how many.
Sending in articles with dozens of backlinks to your website is not attractive and basically tells the blog or website owner that you are not looking to lend them any value but just take the backlinks from them.
Remember that when writing a guest blog post you are writing an article, not an advert. Don’t make your guest blog post promotional and litter it with reasons why the reader should buy goods or services from your website.
It needs to be impartial, informative, and have some real worth to the blog or website owner who is going to publish it.
You are probably thinking that this all sounds like a lot of hard work, and it is.
The reason why guest blogging is such an important source of backlinks for SEO is that it is a practice that cannot be automated and takes time to achieve.
Use tools such as Semrush and Ahrefs to have in-depth knowledge about your website’s SEO. Here is a comparison of both – Semrush vs Ahrefs.
Once you get into the mindset that getting the backlink is secondary to writing the article then it becomes second nature to write and get published.
Why Does Guest Blogging Work?
If you’re not a blogger, you probably don’t know that bloggers are usually people just like you and me. They have regular daytime jobs and do most of their blogging in the evenings and weekends. Their time is limited and valuable to them.
One of the key facts about blogging is that without content, the blog will shrivel up and all the readers will move on.
Obviously, bloggers don’t want that to happen.
They need content to build traffic to build popularity and income.
So, it makes sense that a blogger is interested in unique content. They need lots of it, and the less that they have to write about themselves, the more of their valuable time they have to devote to something else.
Delivering that content for the price of a link makes that content look very affordable to the blogger, and it serves your purpose as well.
When people read the guest blog, they’ll get interested in finding out more about you and your product. They’ll click on the link that you placed in a bio box or in the text.
We know they are already interested in the topic because they are reading the blog, and now they are becoming targeted traffic to your site.
Things to Keep in Mind While Doing Guest Blogging for Other Bloggers
Below are some tips that you should keep in mind while doing guest blogging.
Let’s dive right in.
1. Produce Your Best Work
A lot of people might not realize this yet but it is one great thing I have discovered that works wonder when trying to get results from your guest postings.
Always ensure you put all your efforts into making your best blog post.
It could be in any format, it could be in audio format, video format, or even text format but as long as it has immense value to contribute to the blog and audience of the blogger you’re submitting it to you won’t have a problem.
The reason for this is that the quality of your guest post will determine how much traffic you will get from it, so the better your guest post the more result you will get from it.
2. Don’t Spam and submit the same guest posts You Already published elsewhere
People hate spam irrespective of the format in which it is presented, and bloggers are people, so always do your best to ensure you don’t just spam your guest posts with links to your blog.
This means your posts should only link to your blog only when it is relevant which in most cases is in your author bio.
One of the major things while doing guest blogging is not to submit the same guest post to different blogs.
It doesn’t matter whether you change the title of the article or tweak a part of it or not. posts should be unique so you should always ensure you only submit quality and unique content to other blogs.
3. Choose Blogs in Your Niche Only
This is the most important aspect of guest blogging for traffic.
There may be many websites that are broader or more general but are basically the same category. Use hosting providers such as HostGator or A2 hosting.
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There may be other blogs that are a narrower or sub-niche of your blog.
In either case, you should be able to write in a way to provide value to their readers and at the same time attract visitors to your website.
Let’s say you sell running shoes.
Then, your best bet wouldn’t be general fitness blogs.
Instead, you need to target running blogs in particular and if you can narrow it down further to running gear blogs, it’s even better.
Sticking with blogs in your niche will magnify the chances of your post being accepted because the hosts will be concerned that guest bloggers offer relevant information to their readers.
On the other hand, doing that will ensure that your host blog will send targeted traffic to your own blog.
Next, you should see how often the owner is adding content. If the blogger is only adding material every few months it may not be a good fit.
That blogger may not be as dedicated to keeping the website maintained and optimized so you could just end up wasting your time.
Also, take note if there are already guest blogs published on the site. If there are, it is likely you will also be approved to submit content.
Guest blogging has been useful and beneficial to almost everyone.
You can find them in various ways.
Try any blog network sites; forums, social networks, chat boxes, search engines on other similar blogs, etc to find these pro bloggers or any ordinary blogger to be your guest blogger.
Now sometimes, guest bloggers would rather get paid to blog on your blog site before posting a few articles for you. It can be negotiable between you and the guest blogger.
But be careful with whatever terms and conditions they’re asking for.
Sweet deals are the deals of the devil.
Guest blogging is not only about writing great posts.
Make sure you do all you can to also proofread your guest posts and you will significantly improve its approval rate.