Looking for the best email marketing software for your business?
Check out our top 10 list for 2022! These tools will help you design, send and track your email campaigns with ease. Plus, they all offer great features and pricing plans to fit your needs. So what are you waiting for? Start exploring today!
Email marketing is an effective way to reach your target audience, keep them updated on your latest products or services, and drive conversions.
But with so many email marketing software, services, and tools available, how do you know which one is right for you?
In this blog post, we’ll take a look at the top 10 email marketing software, services, and tools that are popular in 2022. We’ll also discuss what makes them stand out from the competition and why they’re worth considering.
So whether you’re looking for a new email marketing solution or you simply want to compare your current options, read on for the best of the best…
Best Email Marketing Software and Tools
We’ve tested and reviewed dozens of email marketing software solutions, and the following services come out on top for most people.
GetResponse is one of the most popular email marketing software providers out there, and for good reason. GetResponse offers an easy-to-use interface, tons of useful features, and a low price point. Additionally, you’ll get a free trial of 30 days without having to provide your credit card information.
With over 500+ templates to choose from, you can create beautiful email campaigns that look great on any device. Plus, you can easily track your results and see how your email campaigns are performing. And if you need help, the GetResponse team is available 24/7 to offer any type of support needed.
Founded in 1997, GetResponse is a well-established email marketing tools provider that’s been around for over 20 years. So you can be confident that you are working with a company that knows what it’s doing.
Apart from email marketing, GetResponse also offers a wide range of other marketing tools, such as Autofunnel (a tool that helps you create sales funnels), Webinars, Marketing automation, Landing Pages, and more.
Top Features of GetResponse
- Email creator
- 500+ templates to choose from
- Transactional emails
- List management and segmentation
- Tracks results and performance
- AI-powered website builder
- Domain management
- Marketing automation
- Paid ads
- Landing pages
- Conversion funnel
- Live chat
- Web push notifications
- SMS marketing
- Easy-to-use interface
- 24/7 support
It’s a great all-in-one solution for your marketing needs. So, if you are looking for a one-stop shop, then GetResponse is definitely worth considering.
GetResponse offers a variety of pricing plans, starting at $15/month. You can also get a free trial of 30 days. No credit card is needed.
You can also enjoy a free-forever plan that gives you 500 contacts, a website builder, unlimited newsletters, a landing page, and so much more.
Read – Complete GetResponse Review
Moosend is another excellent email marketing software provider that offers a wide range of amazing features at reasonable prices. With Moosend, you can easily create beautiful email campaigns, track your results, and automate your email marketing activities using Marketing automation.
Best of all, Moosend offers a free trial without requiring your credit card information. So you can try out the tool before you buy.
As an all-in-one email marketing solution, Moosend offers everything you need to get your email marketing efforts off the ground. And with a team of experts available 24/7, you can always get help when you need it.
Top Features of Moosend
- Drag & Drop Email Editor
- A/B Testing
- Data Analytics
- A/B Testing
- List Segmentation
- Email Automation Templates
- Drag & Drop Automation Editor
- Website and User Tracking
- Advanced Reporting
- Advanced Personalization
- Product Recommendations
- Weather-Based Recommendations
- Drag & Drop Landing Page Builder
- Premade Templates
- Separate Mobile Editor
- GDPR Compliance
- Anti-bot Protection
Overall, Moosend is definitely worth considering if you’re looking for a comprehensive email marketing solution.
Moosend offers a variety of pricing plans, starting at $9 every month for up to 500 contacts. You can also get a free trial of 30 days. As the number of your contacts increases, the price per contact decreases.
Apart from the monthly subscription, you can also select credit bundles starting from $350 for 350000 email credits. You can use email credits for unlimited subscribers with no time limits.
Read – Complete Moosend Review
EngageBay is a fully-featured all-in-one marketing, sales, and support CRM software solution, with over 29000 customers worldwide.
If you are looking for an email marketing tool that is simple to use, you should try EngageBay. The best thing? You can use all of the powerful tools for free, including landing pages, autoresponders, email broadcasts, and sequences. Especially, you’ll love the page builder. Engagebay’s page builder is fantastic. Based on AWS + CDN Cloudfront, it loads extremely quickly and consistently.
When it comes to features available with Engagebay, email marketing tools, landing pages, live chat or helpdesk, ticketing, telephony, appointment scheduling, and contact management are all available.
It has an integrated CRM that helps businesses to monitor and analyze all activity related to customers, leads, and deals as they move through pipelines. Companies can also generate leads using marketing features such as automated email templates, customizable forms or popups, social media participation, and more.
Key Features of Engagebay
- CRM software
- Contact management
- Sales automation
- Deal management
- Appointment scheduling
- Email marketing
- Forms & landing pages
- Marketing automation
- Email sequences
- Email template builder
- Email broadcast
- Lead scoring
- Sms marketing
- Landing page builder
- 3rd party integrations
- Tag manager
- Push notifications
- Ticket management
- Ticket automation
- Instant support
Overall, EngageBay is a great choice for businesses that are looking for a powerful, all-in-one marketing solution. It has everything you need.
You can try EngageBay for free without having to enter your credit card information. All you need is an account, which you can create in minutes. Once you’re registered, you’ll have access to all of the features of the platform, including the powerful email marketing tool. Give it a try today!
It can really help you replace several different marketing tools. Because it offers almost all functionalities you’ll ever need to grow your business.
Mailchimp is one of the most popular email marketing tools that doesn’t require any introduction. It’s been around for a long time and is used by thousands of people around the world. As an all-in-one marketing platform, Mailchimp offers a wide range of features that makes it an excellent choice for your email marketing needs.
One of the most interesting things about Mailchimp is that it offers a free account that lets you add up to 2000 contacts. You also get access to marketing CRM, creative assistant, website builder, forms, and landing pages.
Well, Mailchimp gets pretty expensive as the number of your contacts grows. But, overall, it’s a great tool with a lot of features to offer.
Top Features of Mailchimp
- Email automation
- Email scheduling
- A/B testing
- Audience personalization
- Marketing CRM
- Behavioral targeting
- Signup forms
- Landing pages
- Social posting
- Facebook/Instagram ads
- Website builder
- Creative assistant
- Content studio
- 100+ pre-built email templates
- 24/7 support
- 250+ App integrations
- Marketing calendar
Overall, if you are looking for a comprehensive email marketing solution, then Mailchimp is definitely worth considering. What mostly attracts people to Mailchimp is the free account with 2000 contacts. However, keep in mind that the price gets expensive as your email list grows with more contacts.
Mailchimp can be recommended if you have a small email list with less than 2000 contacts and you’re looking for a free marketing tool.
The best thing about Mailchimp is that it offers a free plan for up to 2000 email contacts. Beyond that, the pricing starts at $9.99 per month for up to 500 contacts. As your email list grows, the price per contact decreases.
There is no email credit system like Moosend. So, you are limited by the number of emails you can send in a month.
SendinBlue is one of the cheap, but powerful email marketing tools available in the market. It offers a wide range of features at an affordable price. And with its easy-to-use interface, you can get started in no time.
One of the best things about SendinBlue is that it offers a free account that lets you send up to 300 emails per day. You also get access to marketing automation, email template library, transactional emails, SMS marketing, and more.
It doesn’t limit how many contacts you can save in your account, which is a great thing. Instead, SendinBlue charges you according to the number of emails you send every month. With a daily limit of 300 emails, you can send up to 9000 emails to your subscribers every month with a free account.
And if you want to send more emails, SendinBlue offers a paid plan that starts at $25 per month for up to 20,000 emails per month.
Top Features of SendinBlue
- Email Campaigns
- Mobile-friendly email designer
- Email template library
- SMS marketing
- Email & SMS personalization
- A/B testing
- Send time optimization
- Landing page builder
- Unlimited contacts & details
- Advanced segmentation
- Customizable signup forms
- Transactional email and SMS sending
- Core API features
- Workflow editor
- Page tracking
- Marketing automation workflows
- Real-time reporting
- Geography & device reporting
- GDPR Compliance
- 24/7 customer support
Overall, Sendinblue is a great email marketing tool that offers a lot of features at an affordable price. It’s perfect for small businesses and startups who are looking for an all-in-one marketing solution.
SendinBlue offers a free account that lets you send up to 300 emails per day. The free plan doesn’t have any limit on how many contacts you can save. The pricing starts at $25 per month for up to 20,000 emails per month.
ActiveCampaign is a cloud-based marketing and sales automation platform that includes email marketing, lead scoring, and web analytics, as well as a CRM platform and Conversations, a live chat messaging platform.
With over 90,000 small businesses using it, ActiveCampaign is one of the best marketing automation solutions out there. In addition, they were the first to develop a visual automation sequence builder.
The dashboard of ActiveCampaign is very user-friendly for beginners. You can get started in minutes and create your first campaign. The email editor is also very easy to use with a wide range of customization options.
There are over 125 email templates to pick from, but if you like, you can always start from scratch or utilize a very basic design.
You can design automation for anything utilizing the numerous trigger choices provided in the comprehensive and easy-to-use automation builder. The customer service is just as advertised: polite, helpful, and prompt. Email and chat assistance are excellent, and the interactions always have a personal feel to them.
Top Features of ActiveCampaign
- Marketing automation
- Email marketing
- Drag & drop email builder
- 125+ email templates
- Subscription forms
- Site and event tracking
- Campaign and automation reporting
- Landing pages with 50+ templates
- Contact scoring
- Sms marketing
- Automations map
- Conditional content
- Website personalization
- Predictive content and sending
- Split automation
- Custom domain
- Unlimited email design testing
- Social data enrichment
- Sales and services suite
- Sms service followup
- Conversion reporting
And so much more is waiting to be discovered.
The feature-rich plans offered by ActiveCampaign could be a good fit for your email marketing needs. There are only a couple of problems that I’d call “glaring,” and if you’re looking for a service that can be integrated into practically any integration service, ActiveCampaign is really hard to beat.
However, the relatively high costs on more premium plans could potentially detract from this good feature set. It seems stupid to keep dedicated IPs away from those who don’t have 100,000+ contacts, and it should be able to import Excel files.
The cheapest ActiveCampaign plans are fairly affordable and have decent value for the features and functionalities you get.
However, when your contact list grows, you’ll need to start earning money from your email marketing. Because the higher-tier plans are quite expensive. For example, the Lite plan which starts at $9/month allows you to save up to 500 email contacts and includes marketing automation and unlimited email sending.
There is, however, a 14-day free trial available with no credit card required. This is a good thing for beginners as most of the features can be evaluated at your leisure, as long as your time does not exceed two weeks.
ConvertKit is an email marketing software provider specifically designed for bloggers and small business owners. It’s easy to use and has some powerful features, such as marketing automation and tagging.
ConvertKit was created by Nathan Barry, out of frustration with the other email marketing tools available that were either too complex or didn’t have the features he needed. So, he created ConvertKit to fill that need.
This is also a marketing automation platform that makes it simple to create and send targeted email campaigns to your audience.
If you’re into blogging or you’re a content creator searching for a simple-to-use and powerful email marketing tool, ConvertKit is a must-try.
ConvertKit performs wonderfully in a number of areas. Support, for example, is swift, pleasant, and effective; you’ll have no complaints. You’ll particularly enjoy the tagging system in managing subscriptions. This is something that bloggers (and online marketing professionals) can use to their advantage when communicating with their potential customers.
Tagging your subscribers is ConvertKit’s way of helping you to send more relevant content to your customers, which can result in higher open rates and conversion rates. However, be aware that it may take some time to get used to the ConvertKit interface. It does have a lot of features, which can be overwhelming for beginners.
Overall, ConvertKit is a good investment for bloggers and small business owners who are looking for a powerful, yet simple-to-use email marketing tool.
Top Features of ConvertKit
- Unlimited landing pages & forms
- Send email broadcasts
- Sell digital products & subscriptions
- Live chat & email support
- Free migration from another tool
- Automated funnels & sequences
- Facebook custom audiences
- Newsletter referral system
- Subscriber scoring
- Advanced reporting
- Create landing pages
- Sales pages
- Customizable domain
- Unlimited traffic to pages
- List growth reporting
- 70+ direct integrations & API
- Visual automation funnels
- Deliverability reporting
- Subscriber engagement scoring
- Run a paid newsletter
- Sell recurring subscriptions
- Add team members
If you are a blogger or small business owner, you’ll love ConvertKit. It’s easy to use and has powerful features for everyone from beginners to experts.
ConvertKit starts at $29/month for up to 1,000 subscribers. It’s a little more expensive than some of the other email marketing providers, but the features and functionality you get are well worth the price. There is also a 14-day free trial available so you can try it before you buy it.
Constant Contact is one of the most popular email marketing providers and for good reason. It’s easy to use, has a wide range of features, and is affordable.
This simple-to-use email marketing platform allows you to design email marketing templates, automate and manage email campaigns, build email lists, and nurture relationships with customers. You can also use Constant Contact to create and send surveys, track customer engagement, and more.
Constant Contact is a great choice for businesses of all sizes looking for an easy-to-use email marketing platform with a wide range of features.
One of the best things about Constant Contact is that you can try it for free for 60 days. This gives you plenty of time to test out all of the features and decide if it’s the right platform for you.
You can also easily connect your Constant Contact account to EZ Texting’s simple, low-cost text messaging service right away. Simply sync, sort, and segment your contact list and you’ll be ready to send messages in no time.
Top Features of Constant Contact
- Create email marketing campaigns
- 300+ email marketing templates
- Store, organize, and view contacts
- Real-time reporting (list growth, views, clicks)
- Award-winning live phone and chat support
- Automate email marketing tasks
- Nurture customer relationships
- Send surveys & track customer engagement
- Integrate with EZ Texting for text messaging
- 60-day free trial
- Affordable pricing
Overall, Constant Contact is a good choice for businesses of all sizes looking for an easy-to-use email marketing platform with a wide range of features. It’s also affordable, which is always a plus. You can try it for free for 60 days to see if it’s the right platform for you. No credit card will be necessary.
Constant Contact Pricing
Constant Contact starts at $9.99/month for up to 500 contacts. You’ll need to pay $45/month for up to 2500 contacts or $95/month for up to 10,000 contacts. List sizes with over 10000 contacts will automatically be upgraded to the plus plan.
Packages come with a monthly send limit of 24 times your total number of contacts and a $0.002 per email overage fee.
Please note that there is a free trial for 60 days. You don’t need to enter your credit card information to get started with Constant Contact.
Frequently Asked Questions
Following are some of the most frequently asked questions when it comes to email marketing and the corresponding answers. It will help you to understand email marketing software better and how it can help your business.
1. What is Email Marketing?
Email marketing is a process of sending commercial messages, typically to a group of people, using email. It is the electronic equivalent of direct mail marketing. These messages can be anything from marketing content to notifications about events or sales. This is a great way to reach out to potential customers, and it’s way cheaper than traditional advertising methods.
2. What are the benefits of email marketing?
Email marketing can be a very powerful way to reach your target audience with your marketing message. When done correctly, email marketing can provide many benefits, including:
- Increased ROI compared to other marketing channels
- Greater engagement with your target audience
- More leads and sales
- Improved customer loyalty
3. What is email marketing software?
An email marketing software is a type of software that helps businesses to send out mass email campaigns. This type of software can be used to create, design, and send out marketing emails, as well as track the success of those campaigns.
There are a number of different email marketing software providers available, and it is important to choose one that suits your business’ needs. Some of the features you may want to consider include the ability to create custom templates, track email opens and clicks, and segment your lists.
When choosing an email marketing software provider, it is also important to make sure they have a good reputation and offer customer support.
You should also read reviews from other users to get an idea of how the software performs in the real world. Based on this information, you can then decide which provider is the best for your business.
4. What are the different types of email marketing software available online?
There are many different types of email marketing software available, each with its own set of features and benefits.
Some of the most common types of email marketing software include:
- Email Marketing Platforms
- Marketing Automation Software
- Transactional Email Services
5. Why do you need email marketing software?
Email marketing software is an essential tool for any business that wants to promote its products or services. It allows you to create professional-looking email campaigns, track their success, and reach a wider audience.
Email marketing software is also an effective way to keep in touch with your customers and build relationships with them. It allows you to send out regular newsletters, updates, and promotions and helps you to build a database of customers who are interested in your products or services.
When choosing an email marketing software provider, it is important to consider the features that are important to you. The provider should offer a range of templates that you can use, as well as the ability to track email opens and clicks. The provider should also have a good reputation and offer customer support.
If you are looking for a reliable and affordable email marketing software provider, then consider Moosend or GetResponse. Both offer all of the features that you need and have a good reputation for providing quality customer support.
6. How do I choose the right email marketing software?
Choosing the right email marketing software can be a daunting task. There are many different options available, each with its own set of features and benefits. The best way to choose the right software is to consider your own needs and goals. What are you trying to achieve with your email marketing campaign? What features does the software offer that will help you reach your goals?
7, How does email marketing software work?
Email marketing software allows businesses to create, design, and send out marketing emails. It also allows businesses to track the success of those campaigns and measure the return on investment.
Email marketing software works by collecting data about email opens, clicks, and conversions. This data can then be used to help businesses improve their email marketing campaigns and measure the success of those campaigns.
Email marketing software also allows businesses to segment their lists, which means that businesses can target specific groups of customers with specific messages. This helps to improve the overall effectiveness of the email campaign.
8. Which email marketing software is best?
There are a number of different email marketing software providers available, and it can be difficult to decide which one is the best for your business.
Some of the factors you may want to consider include the features offered by the software, the price, and the reputation of the provider.
The Top 3 Email Marketing Software Providers
1. GetResponse: GetResponse is one of the most popular providers, and it offers a number of features, including automated email marketing, customizable templates, and detailed reports. The pricing starts at $15 per month with a free trial.
2. Moosend: Moosend is another popular provider and one of the best alternatives to GetResponse. It offers a wide range of features, including autoresponders, customizable templates, and detailed reports. The pricing starts at $9 per month.
3. EngageBay: EngageBay is an all-in-one platform for all your marketing, sales, and support teams. This is a popular marketing platform that offers a ton of features, including autoresponders, email broadcast, marketing automation, landing page builder, third-party integrations, and a lot more.
Choosing the right email marketing software can be difficult, but it’s important to consider the features offered, the price, and the reputation of the provider. The three providers listed above are some of the most popular providers, and they offer a number of features that can help you grow your business.
Email marketing provides the highest ROI of over 4300%. It’s also a great way to connect with your audience and cultivate a long-term relationship. So, it’s no surprise that more and more businesses are investing in email marketing.
If you’re not using email marketing, you’re missing out on a lot of potential customers. And the best part is that you don’t need a lot of money or experience to get started with email marketing.
Most email marketing services offer free trials that you can use to test out the platform and its services. These free trials don’t even require you to share your credit card information. So, you can try out a few different email marketing services before deciding which one is the best for you.
All of the email marketing tools listed in this article offer a free account that lets you test out their features. So, you can try out a few different email marketing tools before deciding which one is the best for you.