Is Semrush certification worth it in 2023?
If this question makes you confused and you are looking for an answer, let me take you behind the scenes and show you what you really need to know…
You might be wondering whether or not to enroll in Semrush certification. Is it really worth it? What will I achieve after completing the course?
Despite other courses, why should I specifically choose Semrush?
What’s in it for me?
I get it. Trust me.
Those were the questions I had before beginning my Semrush certification. So today, I’ll be answering all those questions to help you make a better decision.
Everything stated here is my own unbiased and totally honest experience with Semrush certification, so no big words or promises.
Let’s do this.
Digital marketing is already leading the corporate world to achieve business goals. Do you know that over 64% of marketers invest heavily in digital marketing?
Having the right knowledge of digital marketing tools will help you ace the business world in terms of campaigns, strategies, and many more. SEO is a small part of marketing but contributes a lot more than other factors.
Learning SEO will help you build a better long-lasting relationship with your audience, improve overall customer experience, gain more Google authority, drives more traffic, an advantage over the competition, and increase conversions to ultimately scale up your business.
In a nutshell, SEO includes the best practices to drive an insane amount of traffic through organic results. What we’re talking about here is more than just any traffic – quality traffic is needed.
An obvious method to become a digital marketing expert is to get an SEO course from a reputed institute, but that option seems too far since there are no SEO courses or official degrees currently available.
That’s where certification courses come into play.
Of course, a bunch of factors and variables come into the equation of becoming proficient in SEO, and mastering all of them might be tricky.
Focusing only on hard skills like marketing, social media, and analytics won’t help you achieve your target.
Soft skills count (communication, deadlines, leadership) as much as hard skills, and getting a course that includes all these skills is crucial to your success.
In this article:
And, a lot more. So, let’s get started…
What Is Semrush Academy?
In short, Semrush Academy is one of the best platforms for free, in-depth SEO courses. They also offer free digital marketing courses and certifications.
These courses are for people who have little to no idea about digital marketing. But, don’t lose hope if you’re already in the industry or a corporate person.
There are still more specific and advanced SEO and digital marketing courses to keep you in the loop with the latest trends and tools.
Most of the courses’ duration is around 1 – 5 hours, and each course is further divided into subtopics. The courses are well organized, and they teach you step-by-step, going deeper into the material.
Modules contain quizzes, readings, and video lessons, and in order to get qualified for the certification, you need to pass the so-called multiple-choice certification exam. Upon successfully passing the exam, you’ll get the certificate which you can further add to your Linkedin profile or place in your marketing portfolio.
You will get your hands on a wide range, of course, such as mobile SEO, keyword search, search engine optimization fundamentals (SEO), backlink analysis and management, the Semrush SEO toolkit, and many more.
Furthermore, every course is packed in easy-to-digest modules, which makes it convenient for anyone to pick up skills they want to learn and obtain the certification.
Well, there’s no hard and fast rule to finish all the modules before taking the certification exam. If you’re already aware of the topics in general and don’t wish to spend much time on the same thing, you can directly opt for the exam and obtain your certificate.
All in all, you get a clear picture of what’s in SEO.
You get to know about various aspects and some more advanced search engine optimization and digital marketing stuff.
So let’s talk about the various aspects:
Semrush Academy Courses
There are six fundamentals specialization courses offered by Semrush, which cover all the aspects and core disciplines of digital marketing to make you an all-around digital marketing specialist.
Additionally, all courses are created by experts with practical tips and quizzes. Let’s talk about all the amazing specialization courses offered by Semrush academy.
- Courses based on SEO
- Content marketing courses
- Specialization in PPC
- Specialization in SMM
- Specialization in Semrush toolkit
- Specialization in Competitive Research
1. Courses Based on SEO
There are further five courses in the SEO section.
Semrush SEO Toolkit Course
This course is specifically designed to get the most out of the Semrush toolkit to help you drive better results.
It gives you everything you need to build and analyze your own SEO campaign. With three modules in this course, you’ll learn and utilize tools in order to create a winning SEO campaign for your business.
Audit Your Online Visibility with Semrush
This course is designed for those who are new to Semrush and haven’t used it before. Here you’ll learn the secret methods of Semrush’s enterprise clients.
The initial lessons will help you learn how to onboard enterprise clients by beginning with auditing their online visibility.
Furthermore, you’ll learn how to audit your site health, benchmark your keyword visibility against a competitor, enhance your backlink authority, and dynamic reports to send your clients, managers, or CEO.
Growing Your SEO Agency with Semrush
This course specifically targets digital marketing agency owners to help them get more SEO leads, manage SEO campaigns, win them over, create meaningful reports, and ultimately scaling up their SEO department.
Role of Content Course
Let’s admit it. Content is the king in the business world. In order to achieve great results, you must have exceptional content that your audience loves to talk about. This course will just teach you how to implement a great content strategy and links to gain online visibility.
Content Marketing and SEO Fundamentals
It’s a no-brainer that marketing is more important than skills for any business. To become a proficient marketer, you must have solid marketing skills and the required technical skills.
This course is designed for individuals practitioners and digital marketers to enhance their knowledge and understanding of the content marketing strategy, thereby driving better results as a part of the SEO campaign.
SEO Fundamentals Course
Getting yourself acquainted with the basic of SEO is the first step towards SEO mastery. Whether or not you want to learn the fundamentals or just want to refresh certain topics, then this is where you should probably start.
It’s a superb course, and you’ll learn everything all the way from “how a search engine works” to on-page optimization techniques.
If you’re totally new to SEO and doesn’t know how the search engines’ ins and outs, you should get yourself enrolled without looking for further choices.
Keyword Research Course
If given a chance to name the most important skill in SEO, I’d go with keyword research. The obvious reason is that keywords are like the pillars of SEO, and knowing one can definitely put you ahead of the race since most of the time in SEO is invested in keyword researching.
Greg Gifford – the industry top expert, will teach you everything about keywords, from the basics to checking and analyzing our competitor’s keywords. Not to mention, he’ll also teach you how to use the right keywords to get top search engine rankings.
Backlink Building & Management Course
Backlinks or I would say good backlinks are essential to gain authority on Google nowadays. Backlinks boost your visibility in search engines showing the trustworthiness of your site.
The course will set you up right from the basics of backlink management to link building campaign.
Mobile SEO course
One should not forget that the number of mobile users is excessive compared to other mediums, which makes it vital to know about the various aspects and factors of mobile SEO optimization.
This course will help you get the knowledge of how to improve the performance of mobile search in terms of SEO.
Local SEO Course
Regardless of whether you own a business with an actual retail store or serve clients in a specific geographic region and need to acquire neighborhood visibility on the web, this course will help you figure out how to analyze and optimize your site to appear in nearby areas or searches.
Semrush Site Audit Course
Owning a website is difficult, especially when you’ve to sit down for hours and hours fixing your site’s technical aspects. Well, Semrush site audit is what you only need to make sure your site runs smoothly without throwing technical issues.
This course is well designed for beginners and even experts to get the most out of site audit, and its hidden features.
Technical SEO course
In this course, you’ll understand the basics and more advanced parameters of technical SEO: E.g. Internal linking, Crawling and indexation, and HTTP response codes.
On-Page and Technical SEO Course
Learning SEO is not enough. You need to make sure what you create is loved both by Google and regular users. After completing this course, you’ll have enough knowledge to improve and optimize as well as maintain your website’s health.
2. Courses on Content Marketing
Semrush Content Marketing Toolkit Course
As I stated earlier, content marketing is an indispensable part of your marketing strategy. If you want to learn how you can utilize the Semrush toolkit to maximize your content marketing efforts, this course is for you.
You’ll get practical tips and actionable video lessons from top marketing pros.
Content Marketing Fundamental Course
This course will make you aware of content marketing’s inner workings and teach you how to use content to enrich and promote your brand on the internet. The example includes competitor and audience research, content calendar and creation, content distribution, and much more.
How to Start Selling on Amazon
This is an add-on to the content marketing course. Not all websites or academies out there offer this course.
World-renowned amazon consultant – Robyn Johnson will teach you about the basics of selling on amazon and help you get started with the biggest marketplace on the internet.
This might not be a good option for experts, as this course is specifically designed for beginners who need the basic knowledge to start selling on Amazon.
This is truly a wonderful course, and if you’re planning to step into eCommerce selling, you must enroll.
3. Courses on PPC
If you’re not aware of PPC, it means pay-per-click for short. It’s a paid method to get visitors to your site rather than going for organic results.
PPC Fundamentals Course
PPC is known to be the most prominent method in the advertising world. It allows you to get tons of feedback data and improvise on it to boost the overall customer experience.
By successfully completing this course, you’ll be able to launch and manage your PPC campaign. If not enough, you’ll become a pay-per-click specialist. It’s a five-hour course that will teach you everything right from what is PPC to how to avoid losing money in Google ad campaigns.
PPC Automation Course
There’s much more to PPC. The above course will help you gain the basics, while this course will focus more on different types of PPC automation to maximize sales conversions in your campaigns.
4. Courses on SMM
SMM stands for social media marketing. And, I assume you already know how companies have utilized SMM in Covid-19 and brought their business back on track.
SMM Fundamentals Course
No matter who you are, a go-to marketer, a digital marketing student, a newbie SMM student, or even a business owner, this course will help everyone get acquainted with the necessary tactics and practices to take brand engagement awareness to the next level.
5. Courses in Semrush Toolkit
Semrush SEO Toolkit Course
If you’re just getting started with Semrush tools and have no idea what path to follow and how to utilize these tools, then I might say this may be the best tutorial course to get the practical experience and knowledge of Semrush tools.
You’ll learn how to build and analyze SEO campaigns and manage them efficiently for maximum effectiveness. Furthermore, this course will teach you how to track your campaign and make the necessary adjustments to execute the most successful SEO campaign.
Few other courses offered by Semrush on getting the most out of Semrush tools include:
- Semrush overview course
- Competition Analysis and keyword research course
- Link building course
- Rank tracking course
- Mobile, International, and local SEO course
- Management, reporting, and collaboration course
6. Courses on Competitive Research
Competitor Analysis with Semrush
Keeping an eye out on your competitors and stealing (ethically) their secrets is what trending nowadays. In fact, investing your time in researching your competitors helps you recognize how you can enhance your business and give yourself an unfair advantage over others.
By completing this course, you’ll learn various advantages of competitive analysis and brief tutorials on the Semrush competitive research toolkit: E.g. Semrush market explorer and traffic analytics.
Advanced Competitive Research Practices
It’s a short course but has enough content to bring your A-game in competitor analysis.
You’ll get to know how to boost your profitability and make the most out of competitor analysis. Additionally, you’ll discover affiliate marketing secrets and competitive intelligence to develop a go-to-market strategy.
By this point in time, you might be wondering,
Is Semrush Certification Worth It?
With over 200,000 certified marketers already enrolled in Semrush certification, it’s one of the best and most demandable certificates. Recognized over the globe by the search community and the number of quality courses offered, it’s truly worth it for beginners who are completely new to the digital marketing world.
Certification courses range from absolutely nothing to thousands of dollars. But, here’s the best part. You don’t need a paid Semrush subscription to get started.
The courses are completely free to enroll, and there are no hidden charges involved. Each course is designed by the industry’s top experts and is backed with practical tips and practices.
On top of that, you can enroll on the courses as many times as you want. The same goes for the certification exams.
Today, the demand for SEO experts and specialists is increasing in the online market industry, and it’s the best time to grab the opportunity to reward yourself with a good career.
Whether you’re applying for a bunch of SEO mills or just want to start your own startup or blog, an SEO certification can truly help you get there.
Most of the organizations and businesses today are spending heavily on hiring the best candidates to maintain their SEO activities.
They’re looking for knowledgeable and skilled employers, and becoming a certified SEO specialist can be the best way to show your talent and expertise.
Here’s a shocker:
According to the Naukri.com survey – “one of the biggest job portal for job seekers in India”, It’s estimated that more than 67% of the recruiters mentioned the importance of certified candidates. They prefer candidates with certification in their areas of expertise and are willing to pay higher because of their certifications.
If that’s not enough, there are a lot of startups getting huge fundings in their initial phases, and they require SEO professionals and experts who can scale up their businesses. They are already committed to paying higher for the most experienced and certified employees.
In short, getting the best certification from a reputed institute or globally known community (Semrush) is always a recognition of your skills and talents and is accepted worldwide, increasing your chances of success in the SEO and digital marketing world.
It comes as no surprise that even the biggest search engine – Google, doesn’t offer any kind of SEO certification. Well, it does offer certification courses such as AdSense, Google Analytics, and Google Ads; still, none of them qualifies equally as official SEO certification.
That’s where courses from other popular communities come into the picture.
All these SEO certification courses try their best to replicate the Google algorithm for searches – one that is constantly changing.
Semrush certification course helps you become an SEO expert and teaches you the fundamentals of creating and optimizing websites in a way that both search engines and the audience love to talk about.
Even if you’re a complete beginner who doesn’t know anything about digital marketing or SEO, Semrush academy courses can still help you learn the basics and advanced SEO.
All you need is 5 minutes to get yourself registered on the Semrush academy website, and then you can explore all 25+ courses with practical tips and exercises designed by top experts. At no point, you’ll feel like wasting your time.
I admit that all the courses by Semrush are free to enroll, but that doesn’t make them less competent or in-valuable. What they offer is much more valuable than many paid courses out there and are truly worth your for both beginners.
Semrush Certification: Final Verdict
In my experience, there are two ways to look at the situation.
If you have enough experience driving more traffic to sites and proven optimization successes, then you can probably do much even without the help of any certification course. But, keep in mind that an official SEO certification can do wonders and open different gates to explore in your career.
But, if you’re not an expert and just a beginner trying out to build an initial rapport, then a structured SEO program taught by the industry’s top experts might be the best way to skyrocket your career journey in SEO and digital marketing.
Well, if you simply need an SEO expert certificate to list on your LinkedIn profile or resume, it may be a lot of work just to look good.
Nonetheless, on the off chance that you are attempting to sharpen your skills for explicit programs and projects, it’s a decent choice to advertise yourself to the outer world of digital marketing and connect with people of a like-minded community.
All I could say is, that Semrush certification courses have really honed my skills in SEO and digital marketing, and you can do it too.
Get yourself registered on the website and try out courses for yourself. You’ll get industrial exposure and practical tips from the top highly qualified experts. Even if you don’t like it (definitely not the case), you won’t really lose anything at all besides time.
To sum it up, Semrush offers only the best high-quality courses designed by experts and rewards you with a certificate to help you stand out from the crowd. This makes it worth trying out in the first place. So, go ahead and give it a shot.
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