What is a Blog and How Does It Work? [Complete Guide to Blogging] , History, Definition, Pros, Cons & More

Last Updated on 24th Sep, 2022

If you’re the one who has heard a lot about blogging but still doesn’t know everything about it in detail, this article is going to teach you everything about a blog and how it really works to make your dream come true.

What is a Blog and How Does It Work? [Complete Guide to Blogging] , History, Definition, Pros, Cons & More

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If you’re the one who has heard a lot about blogging but still doesn’t know everything about it in detail, you have landed at the right place.

In this article, I’m going to teach you everything about a blog and how it really works to make your dream come true.

Yes, you heard it right.

You can turn your dreams into reality through blogging.

Also, you can make money online, grow your online business, and become your own boss. But let’s first understand what a blog is?

What is a Blog?

A blog is an online journal.

You can also term it as the digital version of your personal diary.

The only difference is the audience.

In your personal diary, you share your thoughts with yourself but with the blog, you share it with the public. Anyone can access it through the internet.

In computer terms, “blog” is the combination of two words – “web” and “log.”

So, that means web+log=blog

Simply put, it’s a version of a website where the content is organized in the form of categories and posts in a reverse-chronological order which means your current post will come first on the list.

Through your blog posts, you are free to write your thoughts, opinions, observations, and life experiences in your own writing style.

Nobody can stop you from that.

But people can comment on your blogs and share their ideas too.

More engagement simply means that your blog reaching your audience exactly the way you want it. You can quickly become popular among the readers.

So what is blogging?

Clearly, the regular writing on your blog is called Blogging.

How Blogging Started?

Blogging was started in 1994 as an online journal to share information.

The first blog ever was created by Justin Hall by the name Links.net. In 1997, the term ‘weblog’ was introduced but then a few years later it evolved into a blog.

By then the blogs became rapidly adopted by anyone who wants to build connections with the people and want to be known as an expert in the niche.

Till date, there are over a billion blogs on the Internet.

People use this tool as a hobby, brand building, marketing, talking to their audience, or making money on the internet.

And blogging has the potential to make this all true.

But what do people write blogs for?

Well, there are many reasons..

The most important is to be known as a famous blogger or a writer.

And for the other reasons?

Keep Reading!

What’s the Purpose of a Blog?

Good question!

You can start a blog with a purpose or just to be yourself. The choice depends upon you. I found out the following few purposes of a blog quite common.

Brand Building

Blogging is the most powerful tool when you want to be known as a brand.


You start with your first blog post, write consistently, and then you notice that people are slowly learning about your brand.

People are taking interest and asking to enroll in your services.

And, that’s how you can grow your audience and build your personal brand with blogging. It really helps brands extend their reach online.


You need to consistently write a lot of relevant content.


When you have an online business, a product or you provide services in your niche, blogging is the best medium to make these all known.

Although you don’t directly sell your product through blogging, you can educate your audience about it which fuels their decision to buy the product.

Blogging is a substantial part of online marketing that you can’t neglect.

Making Money Online

There are many success stories of bloggers who make their fortune from blogging.

They start small, dedicate their time to build their blog and after a couple of years, they are making money out of it.

And the best part?

They are also travelling and exploring the world while blogging.

Create and Go co-founders Alex and Lauren are the living examples of this.

Check their story here: https://createandgo.com/about-us/

Hobby Blogging

Some people love to write. They don’t want to make money from it but only want to share their thoughts online.

It’s because they like doing it and feel the “PEACE” in writing.

50% of the blogosphere is filled with hobby bloggers who write in their leisure hours and also have an active audience on their blogs.

Isn’t that a fun and creative activity?

Now, let’s talk about the benefits.

Benefits of Blogging

Blogging is the most effective tool to build your network, hone your writing and the most important of all to expand your horizons.

When you start a blog and are really passionate to build it, you become open to opportunities and gradually become a professional in the niche.

Out of all the benefits, I extracted 4 best advantages of blogging which are:

You Can Create a Better World

Do you want to change the world through blogging?

Do you have a mission to influence people with the power of your words?

Start blogging right now!

Start with whatever you’ve in your mind and the change you want to bring through it.

Keep writing without expecting the results.

And after some years, you’ll see the influence of your words.

To be honest, if you’re passionate to write, you can make it in months too.

The only thing you need is to post often and keep interacting with your audience.

Write with your personal style and wait to see the results.

You Can Build Your Network

“The richest people in the world build networks.
Everyone else looks for work.”
– Robert Kiyosaki

A blog is a guaranteed way to build your network.

You start your blog and work hard to promote it.

Whoever you meet, you talk about your blog or expertise in the niche which gradually builds your audience and results in the success of your blog.

Plus, if your content is good, other bloggers will link your content to their site which will increase your link juice and credibility on the search engines.

Blogging is a surefire way to grow your network.

Become a Better Writer

You must have heard the phrase, “practice makes a man perfect.”

That’s true in the case of blogging.

When you write daily, pages after pages, every day, you hone your writing skills.

And when you have an active audience who regularly give feedback on your blog, your growth becomes more visible.

That’s also what the active bloggers do.

The more you write, the greater are the chances of growing and making your writing skills better.

Do you want to become a better writer?

Take your first step towards blogging.

Read – Is Blogging Really Worth It?

Build Your Online Portfolio

If you want to be known as a writer, the most important thing you need is your portfolio.

It gives you exposure and also establishes your authority.

And if you want to be known as a credible blogger, writer or content marketer then your portfolio will add to your growth.

It also opens you to opportunities.

Considering all these benefits of blogging, I’m sure you’d be curious to know what makes up a blog.

Isn’t it?

Let’s find out:

What Makes Up a Blog?

Blogging Platform

The platform which you choose to write and publish your content is called the blogging platform.

The most popular platform for blogging is WordPress.

I researched about the popular websites which use WordPress and found out that many of the Fortune 500 companies like TechCrunch, CNN, People Magazine, and TED are all powered by WordPress.

What does this mean for you?

You got it right!

You should choose WordPress as the go-to platform for blogging.

It’s not only easy to write, edit and update but also offers a lot of plugins and themes to customize your blog design.


When you’ve started with blogging you only need to choose the one niche for which you and your business want to be known about.

It can be:

• Topic you have expertise in
• Business Blog
• Lifestyle
• Personal Brand


The post you write regularly will form the archive of your blog. The last post will always appear on top of the pile.


All the posts will be listed under categories.

For example, if your blog is about Digital Marketing, the categories can be:

• Social Media
• Advertising
• Content

Static Pages

When you visit any website, which pages do you visit to know about the company?

About Us?
Contact Page?
Privacy Policies?

Yes, all these are static pages which you don’t need to update regularly.

It’s created once when you’re launching your website and it tells your audience about your blog.

Like, what’s your blog about and what’s the vision, mission of your blog.

When I visit any website and don’t find their ‘About Us’ page, I doubt their authenticity.

And that’s also what other people do.

That’s why it’s important to write a short description of your blog in the static pages.

I hope you’re now clear about the factors that makes up a blog.

Now, the most important question which you all are curious to know..

Can I Build an Income with My Blog?

I’ll explain this in detail.

The short answer is, “Yes, you can!”

But how?

There are a variety of ways to make money through blogging.

I’ll break down the methods for you.

Google Adsense

If you want to chase the “Easiest” method to earn money online through a blog, go for Google Adsense.

It’s a cost-per-click advertising platform that lets bloggers insert a bit of HTML code into their site to display the ads.

Depending on the numbers of clicks and impressions on your ads, Google will keep generating the revenue on your blog.

Affiliate Marketing

Find out any product that’s relevant to your blog niche and start selling it from your blog.

With every sale, you’d earn a little commission for selling the product.

Now, you must be thinking how bloggers earn a six-figure income through affiliate marketing?

I second your question and it’s a valid query when you’re starting affiliate marketing.

Actually, affiliates are responsible for getting visitors to the product page and making people believe in the product.

And that’s the most important part of a business.

Once you create a blog that effectively SELLS the product – your job is done.

You can earn 15-70% commission of the product sales price.

Selling Your Services

If you’ve something interesting to sell, you can start it from your blog.

It can be writing, marketing, SEO services or even an EBook.

You need to aware people about it and after a time, your services will become visible to your audience – only through your blog.

The best part?

You can even build your personal brand through blogging.

This guide can help you through that: How to Build Your Personal Brand Using Blogging?

Writing Reviews

Nowadays before investing in any product or even before watching a movie, people Google the reviews about it.

If your site is a review site like The Verge, CNET, and Wirecutter, you can make millions out of it.

In the initial phase, you need to spend your time in forming the authority of your blog by doing honest reviews.

Important Point: Don’t try to fake reviews. It won’t benefit you in the long run.

Once your site is getting known, many companies will contact you to review their product or service.

Isn’t that interesting?

Which Blog Should You Choose?

Now, after knowing everything about blogging, you must be waiting to know about the topic you should choose for blogging.

I won’t give you any advice about this.

In fact, nobody can.

It depends on you.

It should be your decision completely.

Sit alone in a room and list down the topics which attract you the most.

Know the information you have on the topic and how much you’re willing to learn about it.

If any topic attracts you despite knowing less about it. Go with it and start writing.

The keyword here is to “START.”

And that’s important to begin your blogging journey.

How to Start a Blog?

It’s very easy.

If you’re ready to get started, I’d recommend this step by step guide to take action.

How to Start a Blog & Make Money Step by Step?

Now, let’s talk about…

What Makes Up a Good Blog?

Attention-Grabbing Title

Consider these two titles:

  1. Make money blogging
  2. How to make money blogging in 5 simple steps?

Which one would you like to read?

Without any doubt, I’d go with the second one..

Because it’s simple and it’s clarifying what would be the blog post about.

Plus, the number ‘5’ is an indicator that the blog is short.

That’s the power of an attention-grabbing headline which you should always incorporate in your blog.


I’ll tell you why formatting plays an essential role in a blog.

Would you like to read a blog without paragraph breaks, headings, and images?

Definitely, NO.

Because that makes the blog complicated and readers don’t have time to spend on difficult reads.

They look for short and easy blogs which they can understand on one go.

That’s why you should break your blog into headings and subheadings.

If needed, try adding images to your blog to enhance its look.

Featured Image

The featured image is the reflection of your blog.

It gives a quick glance to your readers to decide whether they should click on the title or not.

Plus, it also increases your blog’s readability.

That’s why you shouldn’t ever skip on the Featured image of your blog.

I repeat, Never!


External and Internal linking on your blogs increase the credibility of your sites on the search engines.

Whenever you’re quoting stats and facts in your article, it’s recommended that you also add the source of these facts.

It would count as authentic research on the subject.

While internal linking will keep your readers on your site for long.


Want your blog to keep reaping traffic in the long run?

Always write a search engine optimized post.

Once your post is ranked on Google, it will drive organic traffic to your site.

Missing on SEO is like giving your best and refusing to take advantage.

All these factors pretty much conclude in making up a good blog post.

One thing I’d like to add is to focus on the quality of your blog.

If you’d include all these factors but your words aren’t impactful, all the other things can go in vain.

Ready to Start a Blog?

After knowing everything about blogging, I hope you’re now ready to take the action.

Did you find this guide about blogging helpful?

If yes, I’d love to know when you’re going to start your blog and which topic will you go with?

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